Adoption of Zinc Pyrithione in Personal Care Products Leverages Growth Avenues in Zinc Pyrithione Market

Published on : Jun 19, 2018

Albany, New York, June 19, 2018: Proliferated application of zinc pyrithione (CAS 13463-41-7) as an antifungal agent has witnessed a surge. Adoption of zinc pyrithione as a preservative in various verticals such as paints, adhesives, cosmetology and dermatology have reflected positively towards the growth of zinc pyrithione market. To understand the implications of recent developments on the growth of zinc pyrithione market, Market Research Hub (MRH) has added a new research study titled, ‘Global Zinc Pyrithione Market Outlook 2018-2023’ to its repository.

Zinc Pyrithione: Ideal Substitute for Sulphates in Shampoos

Manufacturers are diversifying investments in increasing productions of zinc pyrithione. Inclination of end-users towards using zinc pyrithione in place of sulphates in personal care products such as shampoos has contributed considerably towards the growth of zinc pyrithione. Increasing awareness about the ill effects posed by sulphates induced shampoos has escalated demands for zinc pyrithione. Manufacturers in zinc pyrithione market are integrating resources to conduct through research studies pertaining to the effectiveness of zinc pyrithione as an apt substituent for sulphates.

A leading consumer goods manufacturer, Proctor and Gamble is credited for carrying out vital research studies targeted to determine the efficacy of zinc pyrithione in treating critical medical conditions such as seborrheic dermatitis owing to its antifungal properties. The company has also sponsored several clinical studies to determine the possibilities and outcomes of implementing zinc pyrithione as a bioavailability ingredient in sulphates-free shampoos. The company’s zinc pyrithione based shampoo under the brand name, Head & Shoulders has recently been revamped as Head & Shoulders Supreme to address intensified zinc pyrithione demands. Such escalated end-user demands contribute notably towards the growth of zinc pyrithione market.  

In-depth research findings compiled in the report outlay key information on market segments. This section of the report identifies application as the singular segment operational in zinc pyrithione market. Based on application, the zinc pyrithione market is bifurcated as personal care, agrochemical, and pharmaceutical. Based on the illustrative description of zinc pyrithione market presented in the report, readers can comprehend the contribution of application segment towards revenue generation as well as the impact it renders on overall market growth of zinc pyrithione market.

Besides segmentation, the report also enlightens readers about regional presence exhibited in zinc pyrithione market. Based on regions, the zinc pyrithione market is fragmented as Europe, North America, South America, Asia- Pacific, and Middle East and Africa. Based on the insights presented, readers can identify the marketing strategies applied by leading players in various regions of zinc pyrithione market, and the impact of these strategies on the growth of zinc pyrithione market.

Competitive Landscape in Zinc Pyrithione Market 

Significant information highlighted in the report enable readers to understand the influence of marketing strategies in harnessing favorable customer response, besides comprehending the impact of these strategies on holistic growth of zinc pyrithione market. New and existing market players can implement detailed analysis of these strategies to decipher precise deductions. Market players can facilitate revenue driving investment plans with the aid of these deductions and secure their place in the competitive landscape of zinc pyrithione market.

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