US Rice and Grain Market: Private Label Continues to Make Inroads in a Volatile Landscape

Published on : Apr 20, 2018

Albany, New York, April 20, 2018: A new research report highlighting the key developments in the rice and grain landscape in the US has been added to the research repository of Market Research Hub (MRH). The research report titled, “Grains and Rice-US-APRIL 2018” is a comprehensive source of information and analysis on the key market factors impacting sales of grains and rice in the US.

According to the research report, the rice market is significant and is valued at over US$ 2.5 billion. Considering the popularity of cuisines that include rice, it is highly likely that demand for rice will increase in the long run. However, companies also need to take into account the growing trend of health and wellness, owing to which blends of rice and grain are likely to become popular in the market.

The report offers a credible and comprehensive analysis on the market, and highlights the key issues, opportunities, and trends that are likely to shape this landscape. According to the report, the stagnancy in rice sales needs to improve, as the inconsistency in the prices has challenged many leading brands in the market. The market players can take advantage of some of the opportunities available in the market by enriching their offerings and positioning them as attractive options to consumers looking for health and well-being.

The research report offers analysis on the key factors that are shaping the key opportunities in this market. The stagnant rice sales are likely to witness an improvement in the near future, however, the fluctuation and volatility in the rice prices is likely to continue. Dry rice continues to one of the most preferred options among consumers, and it is projected that the slowdown in the market should lead to a rebound in the prices.

The study also discusses the distribution channel in the market, and projects that the supermarket will continue to be a prominent sales channel in the near future. However, the sheen of supermarkets as the stand-alone distribution channel is waning, owing to advances in home delivery chains that offer attractive discounts. Although supermarkets will lead in terms of distribution channels, online sales are also likely to witness an increase in the near future.

According to the report, private label continues to be an attractive segment in the market even though the introduction of private label rice brands has been pretty slow. Discussing the competitive scenario in the market, the report opines that leading companies will continue to maintain dominance in the market, whereas private label will show the most prominent growth.

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