Grounded Body Scrub Global Demand and Wide adoption Among Consumers Boosting its Sales Rapidly

Published on : Mar 20, 2017

Albany, New York, March 20, 2017: Considering the fact that maintaining beautiful skin is high on most women's list of personal goals, the global demand for beauty natural care products has been constantly witnessing rapid growth since these products were first introduced. Due to the rising demand and increasing sales of these products, a new success case study with a prime focus on the expanding market of “Grounded Body Scrub” has been recently added to the vast portfolio of Market Research Hub (MRH). This study is a part of GlobalData’s successes and failures research, which reveals all the details of and reasons behind the success of the brand.

According to the researchers, among various beauty care products, scrubbing is an essential part of the daily regime when it comes to cleansing the body. Due to this, the demand for body scrubs is boosting and all set to register remarkable growth in coming years. Also, as the consumers pay increasing attention to ingredients used in personal care products, natural and environmentally friendly skincare brands are likely to continue to expand.

Initially, the report begins with a brief summary of grounded body scrubs and its benefits. Grounded body scrub are packed with vitamins and minerals which are essential for healthy and beautiful skin, purely made from natural ingredients such as coffee robusta seed powder, Vitamin E oil, brown sugar, Himalayan rock salt, sea salt etc. It can be used in the bath, shower or wherever the user wants to. According to the various skin types, these scrubs comes in wide range, including:

  • Grounded chocolate orange coffee scrub
  • Grounded peppermint coffee scrub
  • Grounded grapefruit coffee scrub
  • Grounded coconut coffee scrub

It has been studied that, ground robusta coffee beans enhance the level of exfoliation in any scrub base. Coffee is excellent for fighting cellulite as it helps redistribute fat cells and decreases the formulation of additional fat cells. On the other hand, the addition of other beauty-boosting natural components adds an on-trend feel.

Additionally, the report aims to provide the crucial information about the product that will be beneficial for the readers to increase their chances of launching successful products in the market. These scrubs contain the "Free-from" tags and a biodegradable coffee base which matches the requirements of health and environment-conscious consumers, it is one of the prime factors by which the sales is increasing rapidly. The key highlights of the report state that, due to the various positive results obtained by using this popular scrub, it has been chosen for UK-wide distribution by Boots (UK’s leading pharmacy-led health and beauty retailer) after just one year from the brands' creation and is now offered in over 30 countries globally.

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In the further sections, the readers will also get access to valuable strategic take-outs to enhance future decision-making and inform new product development.

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