Published on : Jan 23, 2018
Albany, New York, January 23, 2018: China's demand for Hair Care Products has grown at a fast pace in the past decade. It is expected to remain constant in the coming years which is supported by the changing consumer demand from general purpose to personalized hair care. To elaborate further, Market Research Hub (MRH) has recently included a new report to its wide database, which is named as ‘Haircare - China - January 2018’. The report covers evaluation and information about the present and future market status of haircare in China. In addition to this, the report throws light on the qualitative and quantitative analysis of this market. The report includes the market dynamics, key trends and opportunities in Haircare market. Market size and forecast for the coming years are also mentioned in this report, which includes market value and year-on-year growth of haircare market for the period 2012 to 2017, while forecast retail value has been analyzed for the period 2017-2022.
Hair care products are in great demand these days because of many good reasons. Not only these products help in styling hairs, but they address a number of hair problems like dandruff, hair loss and graying hairs. Apart from women, men also take keen interest in trying new hair products launched in the market. In China, maintaining general health scalp as important as treating hair issues, and dandruff remains the top hair concern. Looking to the constant demand, analyst predicts flat but sustained growth in the hair care market. Also, more opportunities lie in lower-tier cities.
Moving further, the research also analyzes various categories of hair care products. Presently, conditioner/treatment performing stronger but shampoo is back on track in 2017. The premiumisation of shampoos and conditioners actually poses threats to the development of hair treatment products. With more and more shampoos including advanced claims such as scalp care, nourishing or aromatherapy, consumers may feel no need to employ extra products. The research highlights some of the prime innovations that are expected to drive the market growth, such as
- UV protection and pH-neutral emerging
- Growing focus on brightening/illuminating
- Sulphate-free becomes the next hot claim after silicone-free
A major market driver in the present market scenario is active market activities. But, brands need to make more efforts to give hair treatment products a unique value proposition, such as using salon or skincare-inspired concepts to provide a sensory experience or associating with a specific occasion, such as before blow dry, to make consumers feel necessary. Among several key players, P&G and Unilever hold half of the market share.
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