Innovations in Smartphone Accessories Driving U.K. Headphones Market: Bluetooth Device Demand Braced Headphone Sales


Published on : Jan 09, 2018

Albany, New York, January 9, 2018: With increasing adoption of mobile phones and tablets there is a significant growth observed in the adoption of earphones and headphones around the world. With a prime focus on U.K. market, a study titled as “Headphones- UK - November 2017” has been publicized to the wide repository of Market Research Hub (MRH), which finds that the market is expected to gain huge expansion in the coming years. Presently, surge in Bluetooth market driving revenues in this category. This intelligent study covers headphones market, by type, by brand and device ownership. For a clear understanding of the market, value of headphone sales has been analyzed during 2014-17. Also, brand revenue analysis is presented for July 2017.

Key Insights

A headphone is a type of accessory, which people might use to listen to music, radio, audiobooks, podcasts or other audio files. Nowadays, headphones have become a true fashion accessory that users want to match to their personal style, in-store interactive product displays and individual product personalization, which are likely to be the greatest drivers of market growth.

The rising device use has driven headphone ownership flat at 81%. As per consumer perspective, ownership is struggling for growth from the past few months. Nearly half of main headphones are in-ear, while a quarter of main headphones were free. Most of the consumers plan to buy headphones in the next years, which present opportunities for manufacturers to create headphones with advanced features. While sound quality remains the key upgrade feature, an innovative sector is opening up new opportunities to turn headphones into a more advanced wearable technology product

As per the findings, strong growth in headphone sales has been strengthened by Bluetooth growth in 2017 and the leading manufacturers have all made moves to launch premium in-ear wireless headphones to rival Apples AirPods. Looking to the market overview, analysts find that consumer shifting attitude toward wireless is making Bluetooth device popular. Headphone jack removal leads to upsurge in wireless sales. On the other hand, price remains a key issue in a crowded marketplace.

Some of the major market drivers analyzed by the study include-

  • Wide availability of music, video and audio boosts headphone use
  • Advertising spend doubles as headphone brands push wireless adoption
  • Falling Pound drives import prices up amidst economic uncertainty
  • Designer brands pushing headphones as premium accessories

Competitive Landscape

The final section deals with the market share evaluation by major players along with their launch activity and innovation, brand research and analysis. It has been analyzed that Samsung is most recommended brand for headphones, but Apple is likely to be a favorite brand among consumers. Google Pixel Buds are bringing new possibilities for headphones market in U.S. Also, Beats continues to innovate in the on/over-ear segment. Other players functioning in this market include Bose, Sennheiser, Phillips and Marshall.

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