The High-Protein Trend: Responding to Opportunities and Challenges in Meeting Demand for High-Protein Products Made With On-Trend and Emerging Ingredients


Published on : Nov 20, 2018

Albany, New York, November 20, 2018: As the calendar turns to 2019, consumers have become more aware of the prominence of protein in health and well-being which has bolstered the demand for high-protein food. In recent years, protein has been attributed to not only weight management, but muscle development and satiety. These insights are according to the report titled “ingredient insights the high protein trend-responding to opportunities and challenges in meeting demand for high protein products made with on-trend and emerging ingredients,”which has been recently added to the repository of Market Research Hub.

Meanwhile, sustainability cannot be compromised for the sake of high protein. The matter of concern is the connection between greenhouse gas emission and animal protein which has received flak from followers of ethical consumerism. According to Food and Agriculture Organization of the United Nations, 14.5% of greenhouse gas emissions is attributed to animal protein. However, half of the consumers are not aware of the quantity of the proteins they need in their diet.

The surge in the demand for high-protein is credited to building muscle, healthy ageing and feeling full & losing weight. EWPA opines that 77% of the Europeans regard protein as prominent part of their diet. The market in North America is growing exponentially. Whereas, APAC, a new entrant in the high protein market, is showing promising signs backed up by the rise in discretionary income and soaring demography.  

The High-Protein Trend: Responding to Opportunities and Challenges in Meeting Demand for High-Protein Products Made With On-Trend and Emerging Ingredients: Report Synopsis

The perusal of this report provides a thorough assessment on the opportunities and challenges in facing the demand for high protein products made with on-trend and emerging ingredients. Besides, the report gives an in-depth analysis with regards to market size— production, value and consumption. Essentially, the report peruses major drivers, restraints, trends, predominant players in the market and product categories along with market estimation.

The report also delves into issues surrounding health and sustainability. Besides, the report also analyses also the prominence of the high protein in today’s world. It also does the market segmentation and the takes a look at the regional insights.

The report starts with the executive summary which highlights market size in terms of revenue, market value and production. Besides, a comprehensive analysis of the competitive landscape highlights profiles of eminent players in the global market space. Moreover, the report also assesses the strategic moves, areas of interest, and developments undertaken by major players in the market.

The High-Protein Trend: Responding to Opportunities and Challenges in Meeting Demand for High-Protein Products Made with On-Trend and Emerging Ingredients: Research methodology

A comprehensive and robust research methodology has been adopted with respect to providing a research approach incorporating of secondary and primary research. The insights in the report is the attributed to the in-depth secondary research, primary interviews and in-house reviews by panel of experts.

The secondary research incorporates company websites, SEC filings and presentations by investors, industry white paper and statistical database. Whereas, the primary research embodies face to face interviews, phonic interviews and e-mail interaction. To furnish with honest report, expert panel examines the data collected from various sources.

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