Published on : Feb 09, 2018
Albany, New York, February 9, 2018: A new research study highlighting the key consumer trends in the UK holiday market has been added to the vast repository of Market Research Hub (MRH). The report offers holistic analysis on major factors that are shaping the holiday market in the UK. The report titled “Holiday Review - UK - January 2018” is a valuable source of information that covers the quantitative and qualitative factors shaping market growth.
The report begins with an executive summary that offers a gist of the UK holiday landscape. Highlights and key points about the market are offered to readers in this section. The qualitative and quantitative aspects of the report are introduced to readers in the executive summary. According to the report, inflationary pressures, combined with an uncertain business climate on account of macroeconomic factors is prompting consumers in UK to opt for fewer overseas trips. The decline in interest is marginal currently, however, it can increase in the near future. However, these factors are also likely to provide an impetus to the growth of domestic holiday market in the country. The report also gives a breakdown on the total number of destinations visited by UK consumers in 2017.
On account of the growing inflationary pressures, UK consumers are likely to opt for those deals that offer all-inclusive packages. The preference for all-inclusive deals is likely to increase during the summers, as a high percentage of consumers are expected to focus on reducing expenditure on foreign travel. The pressures on consumer spending are also likely to result into a preference for those destinations that are cheaper to visit.
The report also projects that holidaymakers are likely to reducing short city breaks during the holiday season of 2018. A high percentage of young travelers, especially those in age group 25-34 are of the opinion that Brexit will create challenges for consumers to go on a vacation overseas. The domestic tourism market in the UK has also witnessed a spike on account of the sluggishness in Pound. The UK has remained an expensive destination to travel, especially for holidaymakers from Asia and Latin America. However, the decline in the value of Pound has made the UK an attractive destination for many international tourists, albeit for a short time.
Overall, the report of holiday review in the UK is a valuable source of guidance and information for stakeholders looking to analyze the performance in 2017. Projections on the growth of the market in 2018 can also help stakeholders in formulating their strategies.
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