Research Study on UK Hotel Industry Offers Comprehensive Insights and Analysis


Published on : Jan 04, 2018

Albany, New York, January 4, 2018: A new study based on the UK’s hotel market titled “Hotels - UK - November 2017” has recently been added into the repository of Market Research Hub (MRH) that provides 360 degree view of the hotel market in UK by examining market dynamics, analyzing trends and understanding consumer attitudes towards hotels specifically in UK. According to the report analysis, the position of hotel market in UK looks promising despite uncertain economic conditions and constrained incomes.

The report begins with hotel market overview and executive summary sharing key details with market related data such as market share, forecast of trips in volume, top 10 inbound markets, types of accommodation used, types of hotels used, online research sources used, data sharing with hotels and attitudes towards hotels. According to the report, the inbound volume is expected to boost the hotel market in UK as inbound trips by foreign tourist increases as the weak pound makes UK visit cheap.

 The report examines consumer attitudes towards hotels in the UK and analyzes that nearly two thirds of consumers have stayed in a budget hotel and most consumers still prefer hotels over Airbnb. The report also discusses certain news for direct bookings such as Expedia dropping its prices to attract bookings. Apart from all these, the insightful study highlights some of the issues as well as insights in the hotel market of UK. The report discusses the data being shared by consumers with hotels that how it is becoming increasingly crucial for hotels hence hotels in the UK take utmost precaution and adhere to data protection act.

As the informative report analyzes hotel market in the UK, it conducts brand related research in terms of brand map, key brand metrics, brand attitudes, brand personality and brand analysis. The report studies consumer attitudes towards brand selection and brand personality. According to the report, the brand of Premier Inn remains the UKs favourite hotel brand and Hilton is the top selection to choose from various luxury options available. It further says that Marriott can boost its sales by increasing awareness however on the other hand, Holiday Inns reputation may have taken a hit post malware infection. The report analysis in terms of launch activity and innovation, it is observed that Google Hotel Ads have overtaken TripAdvisor for return on adspend.

The research methodology of the hotel market in the UK report is based on forecasts that focuses on UK trends. Overall, the report offers key insights that will shape the market during the assessment period.

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