Vietnam International and MICE Tourism Opportunities: Incentive and Exhibition Travel Drives Growth


Published on : Oct 01, 2019

Albany, New York, October 1, 2019: The development of international and MICE tourism which includes exhibitions, meetings, conferencing, and incentive travel is growing at a rapid rate in Vietnam as an increasing number of businesses from around the world are looking towards this Asian nation as a feasible destination to send employees and partners to either hold business-related events or as an incentive to continue working with them.

According to official Vietnamese sources, the country hosts approximately 5 million meetings, events, and conferences, which account for an approximate value of around 7 billion USD on an annual basis. Business entities from the United States are responsible for most of these MICE meetings and Vietnam is making massive strides in this space as a result of growing infrastructural development in the region.

A study of the Vietnam tourism industry is compiled and published in the report titled, “Huge Growth Opportunities in the Vietnam International and MICE Tourism Market and Forecast” that has been added to the massive research repository of Market Research Hub (MRH).

The Vietnam international and MICE tourism market is an emerging market which stimulates integration in the industry. The nation has made substantial strides in terms of transportation and infrastructure which has created increased opportunities of promotion in overseas markets. This growth can be attributed to a rapid rise in the number of domestic and international routes in the country.

Vietnam has already hosted a number of high profile events such as the ASEAN summit of 2010, and the APEC 2017. Of the various cities, Ho Chi Minh City and Hanoi are expected to remain the most popular destinations for international and MICE travel in the country, while places such as Phu Quoc and Da Nang are also opening up to tourism opportunities.

Vietnam International and MICE Tourism Opportunities: Report Overview

The report on the tourism industry for Vietnam provides readers with a detailed analysis on the landscape of the tourism industry operating in Vietnam. Industry-based forecasting models include a complete analysis of the research publication and primary interviews with industry participants in addition to consumer data.

The report also includes detailed interviews conducted by leading market analysts with industry savants, travel experts and industry analysts to provide key validations of the sales volume and relevant assumptions in the study.

The tourism industry report for Vietnam foresees the performance of the market progress in terms of volumes forecast by different categories including sales, marketing, technology, and costs, in addition to factors such as the growth of the international and MICE market.

For each of these categories, business development strategies and market projections adopted by key market players for specific strategies has also been added to the report. Valuable insights which can be helpful for manufacturers operating in the Vietnam international and MICE tourism industry are provided in the report.

Assessment of pricing analysis, supply-demand equation, market expansion strategies, and barriers to market entry, makes the report a highly credible source of data for business professionals interested in the Vietnam international and MICE tourism market.

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