Precise Study on India Online Food Delivery Market (2018-2023): Higher Disposable Income and Access to Internet Driving Growth


Published on : Jul 16, 2018

Albany, New York, July 16, 2018: In today's time, consumers have a fast-paced life and they are looking for options that save time and money, here food is a major player. More and more people have started ordering from online food delivery services, rather than cooking at home. More than 80% of the orders that come on these online food delivery platforms are from the topmost five Indian cities, out of the 20 where they are highly active. Considering these facts, Market Research Hub (MRH) has publicized a new study titled “India Online Food Delivery Market (2018-2023)” to its online repository, which offers valuable insights on the impact of technological developments on the overall online food delivery market growth.

With an extensive forecast period of (2014 to 2023), the research encapsulates historical, current and forecasted market size data for the India online food delivery market. It also highlights the drivers, restraints, and opportunities for the analysis of market growth during the said period. Considering the current market overview, analysts find that Indian Tier-1 cities such as New Delhi, Mumbai and Kolkata have been witnessing traffic jams caused by an increase of late in the number of vehicles on roads and a heavy density of population. This leads to higher adoption of food ordering online.

Key Insights from the Study

In India, higher disposable income, families with Double-Income-No-Kids (DINKS), a larger number of people with access to internet, and increased smartphone are some of the major factors that are leading to the growth of the online food delivery market. Also, the market is expected to grow in the country as food tech players looking to boost customer satisfaction and have them order more meals.

The popularity of online food delivery service can be attributed to the several benefits it provides, such as food delivered to the doorstep of the customer, various payment options, attractive discounts, rewards, and cashback offers. In the present time, Foodpanda, Swiggy, Faasos, and Zomato are currently among the popular food ordering aggregators operating in the Indian market.

Moving further in the study, the qualitative analysis of the India online food delivery market and its segments are discussed. The market has been segmented on the basis of cuisine and food ordering method. By cuisine, the study covers fast food, Indian food, Italian food and others. Two important food ordering method include web and mobile. The report further also adds that college students, working couples and office goers are the key target audience of food tech companies.

The last section of the report presents an analysis of the competitive landscape and profiles of major players operating in the market. Apart from that, significant insights collated in the report inform readers about winning marketing tactics implemented by leading players and key recent developments associated with the online food delivery market in India. Currently, players such as Swiggy and Zomato have managed to maintain the growth despite charging delivery fees for small-ticket deliveries. UberEats, Foodvista India Private Limited, Bundl Technologies Private Limited, Pisces Eservices Private Limited are also popular names in the industry.

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