Exploring the Impact the Individualism and Expression Mega-trend has on Innovation across the FMCG space

Published on : Nov 16, 2018

Albany, New York, November 16, 2018: FMCG space looks for leveraging innovation in the realm of digital age. Consequently, brands are connecting with consumers keeping individualism and expression mega-trend as the focal point. Unilever and Nestle have been taking innovative stands. The former launched nutraceutical supplements related to hair growth. Besides, consumers can customize products on the individualistic basis through Unilever’s app—Dove Nutritive Solutions. Whereas, the latter invested in corrective skin care. These insights are according to the report titled “ Trendsights Overview Individualism And Expression Exploring The Impact The Individualism And Expression Mega Trend Has On Innovation Across The Fmcg Space report.html,”which has been recently added to the repository of Market Research Hub.

FMCG is witnessing a paradigm shift as consumers are adapting products most apt to their preferences, standard of living and individual needs. Furthermore, FMCG, thorough its innovations, are shaping products for consumers that breaks the stereotype and goes beyond gender, age or social status. Individualistic consumers make identity-concerned purchases and FMCG have paid heed to it.

Through individualism consumers become vociferous, audacious and more engaged. In recent past, consumers in North America and Middle East have become more health conscious and this is touted to have driven FMCGs to look for innovations without compromising on the needs and preferences of consumers. Following the same trend is consumers from Asia Pacific who are more concerned on individual health.

Exploring the Impact the Individualism and Expression Mega-trend has on Innovation across the FMCG space: Report Content

The study of this report provides an in-depth analysis on the impact the individualism and expression mega trend has on innovation across FMCG space. Furthermore, the report gives an in-depth analysis with regards to market size— production, value, consumption and exports. Essentially, the report covers major drivers, restraints, trends, predominant players in the market and product categories along with market estimation which has an impact on the market on a global scale.

The report also offers a holistic approach on the growth of market with regards to the effect of individualism and expression on innovation across FMCG region.

The report starts with the executive summary which highlights market size in terms of revenue, market value and production. In addition, an exhaustive analysis of the competitive landscape highlights profiles of eminent players in the global market space. Moreover, the report also assesses the strategic moves, areas of interest, and developments undertaken by major players in the market.

Exploring the Impact the Individualism and Expression Mega-trend has on Innovation across the FMCG space: Research Methodology

A thorough research methodology has been adopted with respect to providing a holistic research approach incorporating of secondary and primary research. The insights in the report is the result of an in-depth secondary research, primary interviews and in-house reviews by panel of experts.

The secondary research incorporates SEC filings, company websites and presentations by investors, industry white paper and statistical database. Whereas, the primary research embodies face to face interviews, phonic interviews and e-mail interaction coupled with honest reviews of the shelf label market regardless of geographies. To leverage the readers with authentic and unbiased report, a panel of expert peruses and examines the data collected from various sources. 

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