Published on : Jun 05, 2017
Albany, New York, June 5, 2017: Indonesia today is a dynamic nation marked by great opportunity. The country has had one of the most consistent growth rates among global economies over the past ten years, with annual GDP growth averaging almost 6 percent. A new study, titled “Indonesia Consumer Market Study - 2017” has been recently added to the broad online portfolio of Market Research Hub (MRH), which analyzes the overall Indonesian consumer market in the various fields. Specifically, five key aspects of metro Indonesian lifestyles are examined which includes spending patterns, goals & aspirations, health & wellness, convenience & technology and the environment.
This report offers a quick, clear and comprehensive understanding of consumer trends, attitudes and behavior in Indonesia with relevant data. As per the findings, Indonesia’s population is young, growing and rapidly urbanizing, making it one of the fastest-growing consumer markets in the world. The country is rapidly urbanizing, powering a rise in incomes and the ability for consumers to gradually spend on discretionary items, safe and natural have prime appeal. Indonesian consumers maintain better work-life balance and time with family and friends, but on a budget.
A consumer segmentation section in the report breaks down the metropolitan Indonesia’s consumers by specific age groups, ranging from ages 18 to older who reside in the five largest cities in Java, Indonesia. It also highlights the factors that influence purchasing decisions and the products in greatest demand for each segment. It has been analyzed that the growing desire in the customers to look and feel good have led to their spending pattern in more demanding and better products. The modern retail landscape remains highly fragmented as consumers rely on numerous channels including convenience stores, supermarkets, department stores, hypermarkets and others.
The report further finds the goal and aspirations of the consumers in Indonesia. Getting fit and eating healthier is a major trend in Indonesia that is why they prefer less stress, more rest and boost energy method. From health and wellness perspective, saturated fat and refined sugar are top ingredients to be avoided amid growing diabetes concerns. With a prime focus on natural products, consumers are seeking natural protein from both meat and plant based ingredients. There is also widespread concern about gluten side effects in spite of low allergy levels.
Moreover, it has been analyzed that many consumers, particularly younger consumers, are turning to internet retailing due to its convenience and to secure products not available to local retailers. Thus, on-demand shopping culture is raising convenience of shopping and M-commerce opens world of choices to shoppers. In the next segment, the report consumer behaviors towards environment, and analyzes that growing waste worries spur appeal for eco-friendly products and packaging.
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