Kids as Influencers in US: Digital Trends Likely to Grow in the Foreseeable Future


Published on : Feb 19, 2018

Albany, New York, February 19, 2018: The report talks about the major aspects that have an influence on the buying behavior of kids in US associated with food and other products. The study also presents an overview and the executive summary of the kids as influencers market in US. In addition, the overall holistic overview of the family perspective in the United States is also discussed. Market Research Hub (MRH) has recently included a new report to its online repository, which is titled ‘Kids as Influencers in US- February 2018.’ The report also provides the activities performed by parents and children in United States. The data sources, consumer survey data, methodology correspondence analysis, abbreviations and terms, abbreviations and the appendix the market are also included in the research report.

Also, the report states that the kids are the key influencers for buying the product related to entertainment and groceries as of November 2017. The report also talks about the parent’s relationship with their kids. The report also provides the status of annual birth rate and general fertility rate for the period 2006 till 2016. The report also talks about the living arrangements of children under 18 age group in 2017. US middle household income with the presence of children under the age of 18 in 2016 are also highlighted in the report. The report also provides the key trends impacting the kid’s lifestyle. The report also reveals the fact that the traditional toys are fading out as new generation kids are more interested in playing online indoor digital games.

Kids as Influencers in US: Market Introduction

Usually, the children in the 18 year age group are at the peak of spending and earning their income. The report also states that the children have unquestionable influence on their parents especially with respect to buying food products. The report also states that parents are not what they use to be earlier. However, high risks are associated with digital trends for kids. The report also reveals that parents are open to kids influence in the United States. Nowadays, kids aren’t shy about asking questions and they are curious. This research report states that US kids show a high level of brand awareness. Along with that the digital influence continues to grow among the kids in the region. The report also suggests that the kids are a significant segment of the consumer base in US. The report states that the total number of children per family remains steady following recession and the most of children live with both their parents in US.

This study also focuses on the following areas which covers:

  • The report states that food decisions determined mainly by parents
  • The report highlights that the parents are wary of mature content
  • The report also reveals the fact that the birth rate is decline in United states
  • The report states that the vacation destinations are in the hands of parents

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