Licorice Root Market Expected to Account Growth with Surged Adoption as Sugar Substituent in Confectionery


Published on : Aug 27, 2018

Albany, New York, August 27, 2018:  Ample health and medicinal benefits associated with licorice root has encouraged its adoption across several industries such as F&B and pharmaceuticals, thereby paving the roadmap for licorice root market growth. Market Research Hub (MRH) in its recent research report titled, ‘Licorice Root Market: Global Industry Analysis (2013 - 2017) & Opportunity Assessment (2018 - 2028)’ analyses the impact of current developments on the growth of licorice root market.

Optimization of Product Portfolio Nurtures Growth in Licorice Root Market

Strategic mergers and acquisitions continue to supplement growth of licorice root market players. Additionally innovation of new product forms also lends growth triggers amongst manufacturers in licorice root market. Further, leading manufacturers are also eyeing effective marketing strategies and supply chain management to elevate their position in licorice root market.

Intending to widen its growth scope in natural ingredients market such as licorice root, Swiss flavors and fragrances veteran Givaudan has recently concluded its acquisition of Naturex, best known for its organic, non-GMO licorice root offerings. To align with its 2020 growth objective, highlighting market penetration in organic products, this major acquisition is expected to position Givaudan favorably in the competitive landscape of licorice root market.

Further in the report readers are briefed about various market segments attributed to licorice root market. This section of the report identifies product form and end-use as dominant segments in licorice root market. Based on product form licorice root market is categorized as roots, extracts, powder, blocks and paste amongst others. On the basis of end-use the licorice root market is classified as food and beverage, tobacco, pharmaceuticals, cosmetic, and dietary supplements. Based on these elaborate research output readers are presented with vital information about the impact of market segments in fuelling growth in licorice root market, besides enabling readers to identify the segment associated with increased revenue generation in licorice root market.

Additionally, the report also presents crucial details about geographical presence of licorice root market, based on which the market is demarcated as Eastern and Western Europe, Latin America, North America, Asia -Pacific excluding Japan, Japan, and Middle East and Africa. Based on these pertinent research findings readers can comprehend various marketing practices incorporated by leading market players across regions in licorice root market. With the aid of research postulates readers can also gain firsthand information about the impact of these strategies on consumer behavior.

Competition Dashboard: Licorice Root Market

Based on crucial research data incorporated in the report readers can comprehend the impact of winning marketing strategies in maneuvering positive end-user response such as their buying preferences and eventual buying behavior. New and existing market players can engage in thorough analytical study of these strategies to infer core findings and attain renewed perspectives based on which market players can demonstrate effective marketing plans and investment decisions that incur steady growth and revenue maximization in licorice root market. Key players identified in licorice root market consist of Mafco Worldwide Corporation, Norevo GmbH, Alfarid Corporation Limited, Naturex SA, and Herbs Iran amongst others.

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