Live Streaming Market in China: Easy Access to Internet and Ubiquity of Smart Phones Encourage Growth


Published on : Jul 25, 2018

Albany, New York, July 25, 2018: Proliferation of internet and wide spread availability of sophisticated electronic gadgets such as smart phones have crafted a niche for the robust live streaming market in China. End-user tendencies to view original content has reflected favorably on the growth chart of live streaming market in China. In its recent report offering titled, ‘Live Streaming - China - JUNE 2018’, Market Research Hub (MRH) sheds light on the impact of ongoing developments on the growth of live streaming market in China.

Travel Videos and Quiz Presentations: Catalysts in China Live Streaming Market Growth

Triggered by massive popularity of social media content amongst Chinese mintropolitans and millenials, service providers are encouraged to offer apt platforms that echo fast transitioning Chinese end-users’ expectations. Live streaming in China has scaled new heights with inclusion of novelties such as real-time quizzes and travel videos that excite and appeal popular attention.

In a path breaking development, Chinese live streaming app YY Inc has recently invested in its live streaming business with an investment of over $272 million in its Singaporean counterpart, Bigo Inc. This recent development paves the way for geographical expansion for YY by tapping emerging live streaming markets in Southeast Asia. The move is expected to position YY favorably in the competition matrix of live streaming market in China.

Further, Huya, a subsidiary of YY has bagged an investment from internet giant Tencent. The investment is worth $460 million and abiding by the agreement, the companies will be working to enhance game streaming and a host of other entertainment media such as anime and talent hunt shows. With this significant breakthrough Huya aims to position itself at the helm of live streaming market in China.

Detailed insights accounted in the report allow readers to draw cues on various factors that stimulate growth in live streaming market of China. This section of the report enumerates the effectiveness of these factors prevalent in live streaming market of China to instill growth. The report components also enable readers to identify the factor responsible for accentuating revenue generation in live streaming market in China.

Additionally, the report also presents key information on various marketing schemes and practices adopted by leading players in varied regions of live streaming market in China. The report enables readers to gain essential information on the impact of these marketing practices in prompting growth in live streaming market in China. Also, based on these relevant details readers can gauge the impact of these strategies on consumer response.

Competitive Landscape: Live Streaming Market in China

Veritable statistical data presented in the report collate the impact of marketing strategies in influencing end-user preferences and their subsequent purchase decisions. New market players as well as existing ones in live streaming market in China can facilitate detailed analysis of these marketing tools to attain crucial understanding that shape their perception. Based on these inferences, market players in live streaming market in China can implement profit oriented marketing objectives and investment decisions that fetch maximized revenues besides ensuring sustenance in live streaming market in China.

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