Case Study on the Success of L’Oreal Makeup Genius App Elucidates L’Oreal’s Winning Strategies


Published on : Nov 20, 2018

Albany, New York, November 20, 2018: A new study that concentrates on the success story of L'Oreal Makeup Genius app among Chinese consumers has been added to the repository of Market Research Hub (MRH). The research titled, “Success Case Study: L’Oreal Makeup Genius App - How L’Oreal’s strategy of personalizing the consumption experience empowers digital consumers” provides a complete analysis of L’Oreal’s strategies to addressing personalized makeup needs of consumers through the digital platform.

The study finds that the L'Oreal Makeup Genius app has gained immense popularity among Chinese consumers as millions of downloads were recorded shortly after its launch in the Chinese market. L’Oreal launched the app in 2014 by incorporating the augmented reality (AR) technology to help users to try various L’Oreal makeup products virtually.

The study cites the propensity of using innovative and high-quality makeup products among Chinese women as the leading contributor to the success of the L'Oreal Makeup Genius app in China. However, Chinese women are more skeptical to purchasing makeup products online, which has increased the needs for smart technologies that enable women to try and test these products virtually before making a purchase online, according to the study.

The L'Oreal Makeup Genius app redirects consumers to its online marketplace after consumers choose makeup products that perfectly suit their skin type and personality. According to the study, the L'Oreal Makeup Genius app has been able to boost the sales of its cosmetic products through e-commerce by meeting the personalized and specific makeup requirements of consumers.

The study addresses major challenges that the company faced during the launch of the app, which can help market players to reduce the risk of failure while launching similar apps in the coming future. Furthermore, readers can also find how increasing use of smartphones, ever-evolving "selfie culture", and growth of e-commerce augured well for the company during the launch of the makeup app.

The success case study reveals exclusive information about the next-generation technology that can help cosmetic product manufacturing companies to further improve online purchasing experience for their consumers. With the elaborative information about the cosmetics industry, the study can help market players to understand the latest consumer trends and strategies that can lead to success in the industry. The comprehensive study on the success of L'Oreal Makeup Genius app can help new entrants in the cosmetics industry with valuable insights on improving consumer engagement with their cosmetics brand by incorporating state-of-the-art technologies.

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