Published on : Feb 12, 2018
Albany, New York, February 12, 2018: The UK lottery market is going through a phase of correction, with decline sales of scratchcards and National lottery draw games inducing a sluggishness in the market. According to a report titled “Lotteries - UK - January 2018”, added to the database of Market Research Hub (MRH), the lottery market in the UK will witness a period of transformation and innovation in the near future.
The report begins with an executive summary which highlights the key indicators and market dynamics of UK lottery landscape. The key quantitative insights presented in the market include National Lottery sales by segment and revenue share of the leading operators. The waning interest for National Lottery has led to massive revenue losses for all the major players. In the era of online lottery and betting, traditional lottery players are focusing on revamping their business model to appeal to an evolving consumer base.
Readers can expect to gain comprehensive insights on key indicators such as total number of lottery games played, methods used to purchase lottery tickets, changes in attitudes towards lottery games, and overall forecast of the lottery sales market till 2022/2023. In addition to these market-specific trends, the report also offers macroeconomic analysis such as total consumer spending on gambling activities. The growth of the online lottery market has led to a spike in consumer interest in the UK, however, it has also induced greater regulatory monitoring, as the online medium allows anyone to buy tickets.
The changes in the UK lottery market have also meant that brands are changing the status quo in their lottery offerings. Camelot is commencing on a recovery mode and it will be interesting to know what the prominent player has to offer in terms of new plans and offers. The report also offers key forecast and analysis on the launch activity and innovation in the UK lottery market. The formulation of a new strategy to drive growth in National Lottery, combined with lottery charities at home are some of the key trends in the market. Consumer are also happy to continue with the prevailing retail habits, with cost and value among the most important factors driving the preference for lotteries. The convenience factor is also an important factor that lottery companies need to focus on for appealing to a wider customer base.
Overall, the report is a holistic source of information and analysis on the lottery market in UK, and offers in-depth commentary and insights. Readers can expect detailed information on the key factors impacting market growth in the UK lottery market during the assessment period.
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