Published on : Sep 18, 2018
Albany, New York, September 18, 2018: At the backdrop of a diminished economic landscape of Malawi, significant investments have been recently directed towards mobile infrastructure betterment and fixed-line development in the country. Mobile penetration has presented limited penetration, thus paving way for ample growth scope in mobile broadband. Additionally, potential investments in converged licensing are also likely to boost growth in Malawi telecom, mobile, and broadband market. A new research report titled, 'Malawi - Telecoms, Mobile and Broadband - Statistics and Analyses', added to the database of Market Research Hub (MRH) offers veritable insights on current developments and their implications on the growth of the market.
TNM Invests Lucratively to Bolster Developments in Mobile Broadband and Voice Services with its UMTS Band
Mobile Phone Penetration in Malawi is highly disparate with some areas exhibiting high penetration in contrast others which portrayed miniscule penetration. However, Malawi government, in order to strike the emerging trend of digital economy, has made vital investments towards ICT.
To strike new growth opportunities in mobile, telecom and ICT in Malawi thereby progressing towards digital economy, TNM has recently made announcements to add a host of new network matrix in Malawi to enhance internet data offerings. The regions included in the 200 network site includes areas which have ample economic viability in terms of trade, commerce, and tourism. This will aid TDM to strike novel client base and offer enhanced services in terms of accessibility and quality. The company has also made affirmations of its underway projects in 3G and 4G besides making headfast progresses for 5G trials. The company’s UMTS band has lent promising growth drivers in mobile broadband and voice services across several regions in Malawi.
Airtel Malawi Inks Deal with FMB to Serve Dual Objectives of Improved Internet Infrastructure and Mobile Banking
To augment the growth and development of financial landscape in Malawi, leading mobile operator Airtel Malawi in alliance with First Merchant Bank (FMB) has inked a new partnership deal for enhancement of integrated mobile and banking services. Mobile banking services are to witness novel growth stories with the amalgamation of Airtel Money and FMB accounts. The development not only allows Malawi to remain a witness of financial inclusion and mobile banking, but also improve Airtel's internet infrastructure to remain industry specific.
Airtel Malawi Ushers Growth in Mobile Penetration with Enticing Service Plans
Further, to diversify mobile penetration in Malawi, Airtel has also introduced a competition, Bandulo Bandulo which will encourage Malawians to purchase local and international SMS bundles as well as data in exchange of attractive gifts and rewards. The marketing strategy is envisioned to encourage more subscriber inclusion as well as increase visibility in the telecom, mobile, and broadband market in Malawi by offering customized data and SMS plans favoring subscriber requirement and purchase capabilities.
Competition Spectrum: Malawi Telecom, Mobile, and Broadband Market
Thoroughly researched findings listed in the report offer leaders with a versatile overview of market segments and factors that leverage growth in the market. Additionally, the report also entails thorough insights on various marketing tactics and tools employed by market players across regions and their impact on end-user response. New and existing market players can engage in thorough analytical review to infer core deductions based on which new and existing market players can facilitate lucrative business decisions to harbor their lead.
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