Global Marketing Analytics Market to Witness Robust Growth Rate During 2017-2022

Published on : Dec 04, 2017

Albany, New York, December 4, 2017: A new research report has been added to the repository of Market Research Hub titled ‘Marketing Analytics Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 – 2022’. The report gives a crystal clear overview of global market of marketing analytics along with its market value and CAGR for the forecast period. This exhaustive research report consists of a major section on like growth trends, the restraints that are limiting the market and the drivers that are driving the growth of global market for marketing analytics market. These dynamics are based on the macro and micro economic factors that are influencing the market.

According to the research forecast, global market for marketing analytics is expected to grow hold a market share of over US$ 2,110 Mn in 2016 and reach a value of US$ 4,109 Mn by the end of 2022 growing at an exceptionaly healthy CAGR of 14.3%. These insights to global marketing analytics market can be of great help to the business that are operating in the market. It will help them know the opportunities that are available to them in the market and act upon them to stay ahead in the race.

Global Market for Marketing Analytics: Segmentation

This comprehensive research report revolves around the global and segmental analysis of marketing analysis market. The segmentation bifurcates the market into various parts based on the parameters like component, deployment, application, industry and region. On the basis of component, the segments are managed service, professional service and software platform. Based on deployment, the segments are on-premises and SaaS. In terms of application, the segmentation includes email marketing management, social media, campaign management and content optimization. On the basis of industry, the market segmentation includes automotive, consumer and retail goods, telecommunication, healthcare, hospitality and travel, BFSI etc.

A major segmentation type is on the basis of region which includes segments like North America, Latin America, Europe, Japan, APEJ and MEA. The report includes analysis of the market for marketing analysis in individual regional segments and their potential. This can help the businesses to know the lucrative regions, expanding business in which can help them grow.

Global Market for Marketing Analytics: Competitive Landscape

This research report has included a section solely dedicate to the competitive analysis of marketing analytics market. It gives a brief profile of the major players that are operating in the industry. It includes their current development status and also their future strategies. The analysis plays a major role in helping the competitors compete well in the market and plan their own counter strategies. Some of the major players mentioned in the report are Tableau Software, Teradata Corporation, GoodData, Pega-Systems, Google Inc. Adobe Systems, Oracle Corporation, Salesforce, IBM Corporation and Neustar.

Key USPs of the Report

  • A systematic report structure that simplifies the study of a complex market
  • A Y-o-Y market growth analysis that helps in the comperative study
  • A methodological segmentation that simplifies the market analysis into various segments
  • A competitive analysis that helps the readers to plan their own competitive strategies
  • The market data that has gone through different validation steps to give accurate results

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