Published on : Aug 19, 2019
Albany, New York, August 19, 2019: Baby boomers are the generation born between 1946 and 1964. Currently, this demographic makes up approximately 22 per cent of then total country’s population, accounting for more than 70 million Americans.
Baby boomers are usually seen to have greater spending power than millennials or Generation Z. Baby boomers are mostly on the verge of becoming seniors. However, enterprises and brands are likely to overlook this group. However, businesses can find numerous lucrative opportunities in association with this population.
Key factors that support marketing to baby boomers are longer presence in the workforce, efficient knowledge on basic shopping tech, and positive outlook in the near future. In addition, not all baby boomers are at the same stage of life.
A study of the United States marketing industry is compiled and published in the report titled, “MARKETING TO BABY BOOMERS - US - JULY 2019” that has been added to the massive research repository of Market Research Hub (MRH).
Baby boomers are largely viewed as individualistic and self-centered buyers, and since more than half of the country’s disposable income resides with this demographic, marketers are more likely to focus on these consumers in the coming years.
Further, baby boomers are also more health conscious than their own parents. Medical tech makes it possible for them to live longer. While terms such as elderly and aging are being viewed as a turnoff, senior and senior citizens are preferred.
Marketing to Baby Boomers - US – July 2019: Report Overview
The report on the marketing industry for baby boomers in the United States in July 2019 provides the readers with a detailed analysis on the landscape of commerce operating in the United States. Industry-based forecasting models include a full analysis of the research publication and primary interviews with industry participants in addition to consumer data.
The report also includes detailed interviews conducted by leading market analysts with industry savants, marketing experts and industry analysts to provide key validations of the operational volume and relevant assumptions in the study.
The marketing industry for baby boomers report for the US in July 2019 foresees the performance of the market progress in terms of volumes forecast by different categories including marketing, technology, and costs, in addition to factors such as the rise of the United States retail and e-commerce market.
For each of these categories, business development strategies and market projections adopted by key market players for specific strategies has also been added to the report. Valuable insights which can be helpful for manufacturers operating in the US market for baby boomers are provided in the report.
Assessment of supply-demand equation, market expansion strategies, pricing analysis, and barriers to market entry, makes the report a highly credible source of data for business professionals interested in the US retailing market.
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