Published on : Aug 01, 2017
Albany, New York, August 1, 2017: In the U.S., black millennials population constitutes 15% of the total millennials. They are a diverse group, of age, educational attainment, family structure, and income, all of which impacts how they see themselves. To analyze the related population and the marketing trend towards them, Market Research Hub (MRH) has lately added a research study titled as “U.S. Marketing to Black Millennials- June 2017” to its vast report repository.
Firstly, the report starts with the market overview followed by the issues and opportunities. The discussed issues include the attitude of black millennials who are optimistic about their future, education underlies black millennials’ behavior and expectations, social media acting as a lifeline to black millennials’ personal & professional world, as well as new normal focuses towards working independently. Further, the opportunities are listed which covers, the likelihood of black millennials to engage in brand rather than general market, brands should directly connect with the trusted customers for establishing profound relation, brands should connect with entrepreneurial black millennials to foster a mutually beneficial business relationship and, lastly to show them how to access non-traditional information sources for expanding the opportunities.
Secondly, the report targets that the black millennials, they are the largest group among U.S. black population, marry later than other groups, most of them are linked to the job sector, and are most likely to attend graduate school as a career fix. Lately, their characteristics are also discussed along with their key trends. The main characteristics of the black millennials vary from their living arrangements; black of 18-34s year are most likely to live with adults who are not their spouse, black women have children at a younger age vs the average U.S. women population, most black millennials have some college credit, but no degree and they earn less than their counterparts.
Thirdly, the black millennials key trends are featured including the fact that they want to be successful, but encounter roadblocks along the way. Further the black entrepreneurs are reshaping their industries across category and some millennials are gaining financial ground, while others drown in debt. Moreover, the consumers, black millennials opinions’, perception and services are explained in detail for the benefit of the users. Finally, the research study shows the black millennial’s attitude towards life which shows that they have faith in their personal abilities, but not so much in institutions and, are basically optimistic about life in general but less-educated black millennials are more discouraged about their future.
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