Key Trends Influencing U.S. Mature Beauty Market Analyzed in a New Research Study


Published on : Dec 28, 2017

Albany, New York, December 28, 2017: A comprehensive report based on mature beauty in US tilted “MATURE BEAUTY - US - NOVEMBER 2017” has recently been added into the database of Market Research Hub (MRH) that focuses on overall US market of mature beauty, analyzing latest trends and future prospects. According to the report, the beauty market is worth $37.5 billion comprises of 30% of female population and makes majority of the market base. Also, as per the report, females with 55+ age are expected to hold 32% of share of female population by the end of 2022.

In the beginning, the informative study provides readers with market overview, basic market knowledge, executive summary and also discusses some of the issues related to mature beauty market.  While discussing market issues, the study says that mature beauty consumers are primarily less invested in brands, experimentation and skills. Also, mature beauty consumers prefer traditional approach which in turn provides opportunity to affluent users and enthusiasts. Most of the mature beauty females look forward to products and brands that are specific to age. On the other hand, the report analysis says that baby boomer females are most engaged beauty consumers.

According to the insightful report, in beauty sales, 70% of the contribution is made by makeup, skincare and haircare collectively. It further shares that haircare is one of the fastest growing segments however hair color in-specific stagnates. In skincare, facial skincare reflects moderate growth and its demand is expected to grow among mature women in future.

The study based on mature beauty has been divided into certain segments for thorough analysis which are beauty enthusiasts, occasional beauty and basic beauty. As per the report, the most engaging consumers are the beauty enthusiasts followed by occasional beauty consumers which is a largest segment in the market and the basic beauty consumers are less affluent and tend to be older. The report also discusses who actually the mature consumers are and latest in and out in trends. According to the report, the products developed naturally as well as by dermatologists, Korean beauty (k-beauty) products for mature skin and anti-ageing cosmetics are in trends.

The study based on in-depth analysis of mature beauty reveals that mature women are less engaged in beauty category however free samples and specific needs drive interest in new beauty products. The report analysis shows that mature women spend most of their time on skincare and on the other hand, baby boomers are likely to spend most of their time on beauty.

The report also shares its opinion on attitudes toward ageing, shopping for beauty products, researching beauty products, purchase drivers.

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