Brazil Meal Occasions Growing Despite Low Economy Surfacing in the Country


Published on : Jul 28, 2017

Albany, New York, July 28, 2017: Meals are cooked at home more occasionally to eat healthier and control what goes into the dishes. To assist about in-home cooking and enhance brand promotion, it has grown quite important to educate Brazilians on how to cook in a healthy and cost-effective way. Further discussing the matter, Market Research Hub (MRH) has recently added the latest study titled as “Meal Occasions - Brazil - June 2017” to its vast report repository. The report talks about the in-home celebrations side and the analysis that help young consumers to organize more in-home events.

The report initiates with the market overview that shows various facets of the meal occasion market followed by the consumer evaluation. The consumer analysis shows that 78% Brazilians eat breakfast at home, 50% population tend to cook meals from scratch, 55% tend to stick to food/drink brands they have tried before, 66% people have hosted an in-home celebration in past and 64% Brazilians are comfortable to invite friends/family into their homes. The issues and insights of the market are depicted carefully which shows the facts and implications important to the readers. As per the understanding, the market issues include the promotion of the health and energy foods for breakfast, controlled ingredients for healthier meals and helping young consumers to host in-home celebrations.

Furthermore, the market and market drivers have been listed that include, aging population which presents challenges and opportunities, seniors facing financial difficulties and keep on working, still delicate Brazilian economy, slowing down of inflation, high unemployment rate and low-interest rates. In the study, the companies and brands are also shown consisting of iFood and Bakery. The various competitive strategies discussed in the research comprises; marketing and advertising, twitter campaign launched by iFood and the free breakfast given by Nutella anywhere in the world for consumers.

The last section elaborate the launch activity & innovations, the consumers and the frequency of eating in-home meals. Moving further, the study discusses the attitudes towards in-home meal occasions, buying behaviors and the special in-home meal occasions. The various special in-home occasions evaluated in the research study are Barbecue, sporting events that attract only 14% occasions, non-sporting events, parties with the main meal, and helping consumers organizing in-home special occasions. Finally, the intelligent analysis targets the attitude of Brazilian towards entertaining while at home; it is analyzed that Brazilians are comfortable with in-home celebrations.

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