Canada Meat Alternatives Market: Animal Welfare and Sustainability Fueling Adoption among Consumers


Published on : Feb 12, 2018

Albany, New York, February 12, 2018: A new research report highlighting the key developments in meat alternatives market in Canada has been added to the vast database of Market Research Hub (MRH). The report studies changing consumer attitude and behavior towards meat alternatives and offers a comprehensive outlook that can be used by stakeholders to formulate their strategies. The report titled “Meat Alternatives - Canada - January 2018” comprises all the historical developments in the Canada meat alternatives market, and an assessment has been made for the future.

According to the report, demand for meat alternatives has been growing steadily in Canada as an increasing section of the population is make conscious decisions keeping sustainability and ethics in mind. The inclination towards meat alternatives is higher among Canadian women, as they are looking for a higher degree of flexibility in their diets. In addition to buying meat alternatives, an increasing number of Canadians are also aiming to limit their consumption of meat. The report studies key developments in food innovation and identifies the influencing factors that are driving interest in meat alternatives. The report also analyzes the key factors that prevent consumers from shifting to meat alternatives.

One of the key findings of the report is the demographic receptivity towards meat alternatives. While younger women are more likely to opt for meat alternatives, older Canadians are more resistant to trying out innovative food products. This is a challenging factor for meat alternative manufacturers, as penetrating this consumer segment remains difficult. Highlighting ethical considerations, animal welfare, and ecological conservation can be potent tools for manufacturers looking to make their products resonate with a wider target audience.

In addition to offering an accurate and unbiased representation of the prevailing market scenario, the report also offers recommendations for the players in this market. Food innovation remains one of the most important priority areas, and manufacturers who are able to broaden their range of offerings and cater to the evolving needs of consumers can gain from the emerging opportunities in the market. Keeping in view the growing opportunities in the market, many players have intensified their business and product strategy in the Canadian market. The emphasis on lab-grown meat is growing, as there have been concerns among consumers about over-processing of meat alternatives.

Overall, the report is a comprehensive source of information and analysis that gives stakeholders a transparent overview on the Canada meat alternatives market. As meat alternatives is still at a nascent stage with only a marginal percentage of population looking for these alternatives, a plethora of opportunities are in the offing for companies who can cater to the subtle and nuanced needs of the consumers.

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