U.K. Men's Facial Skincare Market Analysis by Attitude towards Appearance and Personal Grooming

Published on : Jul 28, 2017

Albany, New York, July 28, 2017: It has been analyzed that, ageing men’s population is seamlessly declining the men’s facial skincare category, after reaching its peak with a plateau in 2016 the market declined instantly in 2017. To discuss in detail, Market Research Hub (MRH) has lately added a research report titled as “U.K Men’s Facial Skincare - June 2017” to its vast report repository.

The smartly analyzed report initiates with the executive summary of the market followed by the companies & brands and the consumer analysis. The market analysis shows that there is a decline in market value in 2017. Further, brands like Bulldog are expected to showcase strong sales performance, with a decline in NPD (New Product Launches) in the men’s facial skin care category. In the proceeding sections, the consumer is evaluated for various scales and it is seen that there is little change in use. Also, it has been noticed that men now show confidence on their skin type, and ageing is acceptable. Moreover, the facts and implications of the men’s facial skin care market highlights that men are sticking to simple skin care regimens and the disinterest could be driven by confidence.

The consecutive section discusses the market, market size and forecast and market segmentation. The market shows that the value of the market is a plateau, population of young men is declining and beard remains on the trend that further lower the skin care market revenue. Further, the market drivers listed in the report include; age structure of the U.K. male population which spots the decline, 2012-22, young men are taking more effort in their appearance and there is more focus on fitness skin care as well as men’s attitude towards appearance.

Presently, to stabilize the market the report has discussed about the various advertisement and marketing activities along with brand research. The various advertisement & marketing activities as argued are Estée Lauder advertising spend (increased), various social media marketing and the Nielsen Ad Intel coverage. Further, the brand research is featured in the study consisting of brand attitudes: Dove Men+Care instills confidence, brand personality: Elemis and Jack Black score well for being ethical and portray a youthful image. Finally, the consumers are evaluated along with the usage of facial skincare products, skin care regimens, and skin care usage occasions. Finally, the report concludes with the men’s attitude towards appearance, their attitude towards facial skin care and the male facial skincare group that includes disinterested dudes, sensorial souls, and confident chaps.

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