U.S Men’s Personal Care Market to Witness Significant Growth in the Coming Years


Published on : Jan 05, 2018

Albany, New York, January 5, 2018: The growing number of appearance conscious people has contributed to the growth of Men’s personal care market in U.S. A new research report by Market Research Hub, titled ‘Mens Personal Care - US - November 2017’ gives an overview of the overall men’s personal care market in U.S. for the month of November 2017. The report includes market share, market segmentation, and competitive landscape, pricing analysis and also the forecast for the future of market in the foreseen future.

According to MRH’s market analysis, men’s personal care industry is anticipated to register a value of $4.4 billion in 2017, growing at a CAGR of 1.1% from 2016. It depicts that the performance of market’s sales is tepid in 2017, further showing that the future growth will be slow paced. The forecast also shows that P&G and Unilever continue to dominate the market.

This research report makes several revelations about the U.S men’s personal care market

The new research report on U.S. men’s personal care market has come up with many key insights of the market scenario. According to the analysis, men are more inclined towards healthy lifestyle and healthy looks which drags them towards use of personal care products all over the world. The sales of men’s skincare products in majorly helped by more use of cleansers and moisturizers among men. It is also observed that mostly premium brands and spray formats help improve the sales of deodorants.

However there are also a few factors that have restricted the growth of U.S. men’s personal care market, and that is less use of personal care products among men, less spending, facial hair trends, preference to laid-back appearance etc. More people are nowadays seen following facial hair trends which has limited the growth of shaving creams to a great extent, in fact all segments of men’s personal care industry are experiencing growth in some way or the other except shaving products. Noticing such trends prevailing in the industry, businesses are coming up with new ideas to attract more and more buyers. They are using natural descriptors and anti-aging claims in order to gain buyers’ trust and open their scope of spending.

Reasons to invest in this report

With an exceptional rise in the personal care industry, the competition has increased and broadened the scope of marketing. New companies are coming up with new tactics to attract buyers. Therefore, it is important for the key players to stay updated with the current market trends and new strategies of their competitors, which is being provided in this report. This comprehensive research report is a systematic presentation of the market analysis and its different segments.

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