UK’s Menu Trends Analysis Finds Wood Fired Cooking as Leading Preference of Consumers

Published on : Mar 07, 2018

Albany, New York, March 7, 2018: People’s participation in eating out is expanding the scope menu types that can be offered to the public by restaurants. A new research report by Market Research Hub, focuses on latest menu trend witnessed in the market of U.K. This comprehensive research report is titled ‘Menu Trends-UK-February 2018’.


The research report on menu trends of U.K., gives various insights on different tactics adopted by restaurants to come up with attractive menus that have wide variety of offerings in it. It is observed that these menus have changed a lot over the past few years with the changing taste preferences of people. Many new cuisines are also being introduced to them from different cultures and tradition that has helped restaurant owners expand their menu content. To include all the major factors impacting this market, the report closely analysis pointers like mind set of people towards eating out, business rates prevailing currently, Britain’s population and their eating habits. There is also an analysis new trends adoption like like vegan menus, dipping sauces, wood fired, smoking, curing etc.

The menus are also impacted by adoption of different kitchen styles like open kitchens, dark kitchens etc. The result of this research comes out with the help of analyzing diner’s attitude towards the food, cuisines, restaurants, menu, preparation etc.

Some of the facts revealed in this report are:

  • Grilling and barbeque have become most popular cooking trends
  • Women are more attracted towards clean cooking concept
  • Frequent out-diners are attracted towards unfamiliar food preparations
  • Milennials drive demand for take away orders, and wood fired cooking
  • New offers include giving new flavors to old dishes
  • People are more attracted to freebies and discounts
  • Less than half order starters or desserts

Reasons to invest in this report:

This research report is structured in a way that it helps the readers get a detailed idea about the market scenario and its lucrative segments. It involves an in-depth primary research which helps in identifying top industry players, products, applications, market size etc. After the identification, the key players are interviewed with the help of special questionnaire prepared for them. The data is also collected using primary sources and secondary sources. All the data gathered is also validated with the help of a triangular method to ensure the accuracy of the data.

The businesses aiming to stand out in the race of leading the market are the ones to get the most help from this research report as it includes a section on competitive analysis of the market. This analysis provides a brief profile of all the major players in the industry along with their current developments as well as the future market strategies. This helps them become capable enough to plan their own counter strategies even in a situation of intense competition, and emerging as a strong player in the industry. The report may even help them know about the recent market trends including recent menu styles that they may not be aware about but can give a boost to their business.

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