Mobile Broadband Trends in Asia-Pacific: Low Tariff, Fixed Mobile Bundles Likely to Imbibe Growth


Published on : Sep 17, 2018

Albany, New York, September 17, 2018: Driven by accelerated telecom revenues, ubiquity of smartphone, and pervasive 4G connectivity across countries in Asia-Pacific region are expected to manifest novel growth triggers in usability, thus leveraging progressive growth in mobile broadband market in Asia-Pacific region. Further, significant efforts towards 5G connectivity are also likely to push the trend further. A newly added telecom research report titled, 'Mobile Broadband Trends in Asia-Pacific', added to the repository of Market Research Hub (MRH) sheds light on vital trends in the mobile broadband market in Asia-Pacific and their corresponding impact on market growth.

Mobile Virtual Network Operators (MVNO): a Cornerstone in Mobile Broadband Growth

Asia Pacific houses some lucrative opportunities in terms of mobile broadband adoption and penetration with the emergence of MVNO that hold promising growth avenues for cost effective services for a populous region such as Asia-Pacific. Offering international standards of broadband services on leased spectrums, allows MVNOs to broaden their spectrum of services coinciding with rapid technological advances such as IoT. Several Asia-Pacific countries such as China, Singapore, and South Korea are lucrative markets for enhanced MVNOs and corresponding mobile broadband.

Singapore Welcomes New MVNO, Zero1

In a recent development, Singapore has welcomed its third MVNO telco giant, Zero1 to further unwind growth opportunities for mobile broadband, lurking in the region. The focus of Zero1 circumscribes around cost effective, unlimited mobile data plan for a tech savvy, mature, mobile market. The new entrant is expected to mount performance pressure of already operational MVNOs in the country, viz, Circles.Life and Zero Mobile, with its pocket friendly plans ranging $19 to $29 monthly plans.

Additionally, fast maturing Indian mobile broadband market has also hit the right chord with the launch of BSNL's first operations in MVNO, in collaboration with Aerovoyce and Plintron aiming to leverage growth in mobile broadband market with low priced data plans.

Tata Communication’s MOVE Platform, Aids MVNO, MyRepublic

Telecom giant Tata Communications has entered into a collaborative venture with Singapore based MyRepublic to enable the latter's MVNO business model in Singapore. Tata's cloud based MOVE platform will aid MyRepublic to establish itself as an MVNO thus upgrading its home based broadband services to mobile broadband connections across several other countries in Asia-Pacific.  With these recent developments mobile broadband trends in Asia-Pacific are likely to escalate growth in mobile broadband market in Asia-Pacific.

Thorough research elements portrayed in the report allow readers to gauge various market segments exhibited in the market and their reciprocal impact on the growth of mobile broadband market in Asia-Pacific. Additionally, the report sheds light on various marketing tactics and tricks administered by market players and their impact on end-user response such as their buying preferences and eventual buying discretion.

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