Latin America Mobile Financial Services Market to Register Growth with Advancement in Financial Literacy


Published on : Jul 26, 2018

Albany, New York, July 26, 2018: Significant milestones in mobile technology and corresponding improvement in financial literacy steer growth in mobile financial services in Latin America. To evaluate the implications of ongoing developments on the growth of mobile financial services in Latin America, Market Research Hub (MRH) has collated a new research report titled, ‘Mobile Financial Services in Latin America: Telco Service Portfolios and Positioning Strategies’ to its repository.

Regulatory Reforms Foster Growth Avenues in Mobile Financial Services Market in Latin America

To attain greater financial inclusion in Latin America, service providers are laying emphasis on the development strategy of mobile financial services. Emergence of open APIs, proliferation of fintech institutions, and real time payments are potent tools to ensure growth and durability in mobile financial services in Latin America. Also, reforms in regulatory system has also lent impetus to the emerging mobile financial services in Latin America. The recent fintech law passed by Mexico to curb instances of money laundering is expected to render beneficial outcome.

Additionally, recent development strategies applied by leading financial service providers, and telecos are also expected to parallel desirable changes in mobile financial services in Latin America. In a legendary move, leading player, Telefonica has recently entered into a strategic partnership with insurance tech giant, Bima. As part of the mutual agreement, the companies are focused to unroll mobile based life insurance services. With this new venture the behemoth is expected to set afoot in micro insurance, thereby attaining reasonable boost in mobile financial services in Latin America.

Further to nurture mutual growth objectives in mobile financial services in Latin America, industry veterans MasterCard and PayPal have made announcements affirming their plans to expand their joint ventures in several places inclusive of Latin American mobile financial services market. These joint initiatives are envisaged to enable end-users attain greater flexibility in management of finances, by enabling MasterCard to be a prominent payment option in PayPal wallet.

Significant information presented in the report allow readers to decipher key understanding about various factors pertaining to the market. This section of the report enlightens readers about the impact of various factors in prompting growth in mobile financial services in Latin America. Also, readers can gain primary understanding about the factor denoted as the largest revenue generator in mobile financial services in Latin America.

Besides enumerating the segments responsible for maximization of revenues in mobile financial services in Latin America, the report offers in-depth analysis of various marketing tactics and tools administered by Telco to spearhead revenue generation. Also, the report offers detailed summary of these winning marketing strategies implemented by Telco on end-user response.

Competitive Landscape: Mobile Financial Services Latin America

Core statistical data presented in the report enable readers to gain firsthand cues on the impact of winning strategies on end-user response; consisting of their preferences and eventual buying behavior. New and existing market players in mobile financial services in Latin America can facilitate deep analytical study of these strategies to attain pertinent inferences. Based on these inferences market players in mobile financial services can frame out effective investment schemes and marketing strategies that ensure sustenance and profitability in mobile financial services in Latin America.  

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