Published on : Sep 17, 2018
Albany, New York, September 17, 2018: Digital transportation of the financial facade is expected to unwind notable roadmap for growth of mobile financial services for telcos in Africa and Middle East. Evolution of fintech entities and embracement of recent technology such as person-to-person payments (P2P) has lend ample impetus to the growth of mobile financial services for telcos in Africa and Middle East. Further, the need to integrate unserved population into the banking loop also offers novel growth triggers to the market growth. Detailed evaluation of recent developments and their implications on the growth of mobile financial services for telcos in Africa and Middle East has been presented in a recent research report, ‘Mobile Financial Services Market Opportunities for Telcos in Africa and the Middle East’ collated in the repository of Market Research Hub (MRH).
Africa Financial Services Bank upon Mobile Network Operators to Translate Growth in Financial Services
Leading the advancement in mobile financial services in Africa, Kenya boasts of a well-knit financial landscape aided by the consortium of banking and telecom services. Ubiquity of smartphones and ongoing advances in internet connectivity further encourage telecom sector’s amalgamation in mobile financial services. However, the trend is also catching up in other maturing markets such as Ghana. Markets in MEA and in Africa are constantly altered by diversified services and varying price models that impact the growth of mobile financial services in Africa and MEA.
Mastercard- Bahrain Telecom Collaboration Unwinds Growth Triggers in Mobile Financial Services in MEA
To spearhead its dominance in mobile financial services in MEA region, Mastercard in association with Bahrain Telecom has entered into an alliance to launch bwallet, a unique digital mobile wallet, envisioning to provide revolutionary breakthroughs in in customer experience. The app is aimed to simplify transactions, favoring enhanced customer experience on various platforms inclusive of online, app, or in-store shopping spree. The development is a class apart development, attributed to mobile financial services growth opportunity for telcom stalwarts.
Orange Partners with Barclays to Penetrate Mobile Financial Services in Africa
Additionally, to cement its footing in the competitive landscape of mobile financial services for telcos in Africa, telecom behemoth Orange has justified its dominance with a new alliance. The joint venture between Orange and Barclays in African country Botswana is envisioned to spearhead mobile money transfer services by allowing Barclay's customers to transfer money via Orange money wallets. WIth this new diversification, Orange Money aims to scale new heights in the financial landscape of Africa.
The report entails crucial research attributes allowing readers to understand the impact of segments in steering growth in mobile financial services for telcos in Africa and MEA. The report enlightens readers’ perception of the segment acknowledged as maximum revenue generator in the market. Additionally, the report also ascertains the impact of various marketing tactics and tricks implemented by leading market players across Africa and MEA to account growth, and their impact on customer response.
Competition Landscape: Mobile Financial Services for Telcos in Africa and MEA
Depending on research postulates documented in the report, this section of the report allows readers to gain primary insights on the impact of strategic business initiatives on end-user response such as their buying preferences and subsequent buying decisions. Market players can facilitate in-depth analytical review of these strategies to garner crucial insights based on which market players can implement lucrative business decisions to cement their lead in the competitive landscape.
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