Mobile Network Providers in UK Market: Key Insights and Opportunities Expected to Grow Till 2022


Published on : Feb 13, 2018

Albany, New York, February 13, 2018: Telephony in the United Kingdom has grown to a great range, mostly in the fields of network coverage and price rates. Market Research Hub (MRH) has recently announced the inclusion of a new study titled “Mobile Network Providers - UK - January 2018” to its wide archive, which offers vital details about the current market scenario along with its future growth prospects. For a clear understanding, the report provides analysis on the basis of consumer preference, brand research and key player’s innovations.

Major Insights and Forecast Assumptions

In the first part, the study begins with a brief market overview of UK mobile network providers. The report also gives insights into the issues regarding the mobile network providers and their standing in the particular region. This subsequent section of the report focusses on attracting the millennials and the consumers and also gives information about the market drivers. The market has been forecasted based on volume and value of retail mobile networks connections in the UK from 2018 to 2022, considering 2017 as the base year. According to the major findings, the market is currently struggling for growth as price pressure rises. The leading network providers present in the market have experienced mixed results in 2017.

As per consumer perspective, two-thirds of people have been with their network over two years, and a vast majority of customer is satisfied with their network provider. Apart from that data remains the leading reason for switching network. 4G connections are highly preferred and it continues to surge with 5G on the horizon. Also, there has been the steady rise in the popularity of SIM-only contracts, UK Millennial data consumption driving up average contract payment.

Looking at the issues and insights, it has been analyzed that competition from MVNOs has driven down prices, while an increasing tendency to buy smartphones outright has given consumers more flexibility in their contract choice. The importance of data allowances has sustained the market but increased personalization and the rewarding of long-term customers will be vital as the growth of eSIMs reduces inertia. One of the major issues present in the market is to fight with the threat of eSIMs by rewarding long-term customers.

Further, the competitive strategies of various companies operating in the UK mobile network provider market are also highlighted. This section includes analysis of market share, company profiles, launch activities, advertising and marketing activity. According to the report, Big four networks continue to dominate three-quarters of market. O2 and Vodafone are more trusted but rarely deemed good value; EE remains the most popular network provider. To gain a competitive edge, O2 Oops offers inclusive screen repair and Apple Watch 3 introduces cellular service.

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