China Music and Video Streaming Market Status & Consumer Assessment- November 2017


Published on : Nov 29, 2017

Albany, New York, November 29, 2017: At present, the video and music streaming market in China manage a considerable user base. This sector has been attracting more and more customers since the past few years, but currently, video and audio streaming service operators are struggling with the issue of converting free users to paid users. With an aim to learn more about the concerned sector, Market Research Hub (MRH) has included a new report titled “Music and Video Streaming – China- November 2017”, to its online repository. This report enlightens the readers with a clear knowledge about the current market positioning of music and video streaming in China. Moreover, the contribution by various companies and brands is also studied for further assessment.

As per the latest trends prevailing in the East Asian country, the abundance of cheap phones and streaming packages, the concept of content streaming has become a favorite pastime for several young as well as working-class adults. This research study drops light on all the various factors which are controlling the China video and music streaming market. The initial portion of the report talks about the video streaming service user base, China, 2012-22 along with music streaming service user base, China, 2012-22. Moreover, the market reveals that the number of paid users is on a rising growth, with more spending on streaming services. Later on, the readers can learn about the influential impact managed by various companies and brands. For example, Chinese internet giants are tracking streaming operators, especially in video streaming market.

The following section of the report discourses information about the consumers. As per research findings, the rapid growth of short video streaming, as well as promising profits from content sharing, has been sharply observed. Moreover, it has been analyzed, consumers switch between operators for limited contents or exquisite experience. One of the prime observations points out that majority of consumers stream short videos due to relaxation purposes, whereas younger generation describes it as a normal leisure activity.

As the report proceeds, a variety of aspects such as issues and insights, market size and forecast along with market factors are carefully framed in this intelligent study. Among the market factors, it is mentioned that regulations protecting copyright might soon bring more paid users. Furthermore, development of mobile payment rationalizes the purchase of streaming service. In order to benefit readers and new investors, the key players from China video and music streaming market are studied in-depth through this report. Details about competitive strategies usage penetration etc. are all part of this report study.

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