Published on : Jun 08, 2018
Albany, New York, June 8, 2018: Market Research Hub (MRH) has freshly announced the inclusion of a study titled “Nappies - China - May 2018” to its vast database, which offers up-to-date information and analysis of the Nappies market, and the behaviors, preferences and habits of the consumer in China. It has been studied during the research that in spite of having online availability of baby products, baby care store is still the most trusted and most often visited channel for Chinese mums, even for vastly standardized and repurchased products like nappies.
The business intelligence study on China nappies market offers readers detailed insights and analysis on the key factors that are influencing adoption of baby products. A historical assessment is offered to the readers, and projections in terms of qualitative and quantitative analysis are included in the report for the perusal of the readers. The report also comprises data analytics presenting graphs and tables that denote sales values, market forecast, market size and pricing analysis of different segments. To provide clear insights, the report covers Best- and worst-case forecast of total value sales of nappy market at current prices, for the period 2012-22.
Key Highlights from China Nappies Market
- According to the research key findings, fixed growth after high speed growth has been predicted for the concerned market. In the next five years, temperate growth is projected. There are various positive as well as negative points’ behind this. Analyst found that brand loyalty is low in China. Good quality is the most important reason for brand loyalty. In the present time, international brands are gaining popularity and consumers are becoming more satisfied with the features around skin feeling. Consumption premiumisation has further fueled the market growth and tariff reduction will bring opportunities to international brands and also threat domestic brands.
- Nappies just like diapers, come in both disposable and cloth versions, and are used the exact same way as diapers. As per consumer perspective, it has been estimated that 53% of parents change brands of disposable nappies, younger parents like trying different brands while older consumers switch brands mainly due to promotions. Most of the consumers in China are passionate of Japanese brands. Analysts suggest that retailers need to establish trust with good quality to maintain consumers.
- Nappies include products for use with babies and toddlers aged between 0-3-years-old. The agreement on nappy choices of mums and dads shows a chance to involve dads into purchasing nappy. Keep investing in high quality products and providing thoughtful service are the key to maintain consumers. In this study, the report carefully explains two type of nappies including Tape-type/regular disposable nappies/diapers, and Pants-type/pull up training disposable nappies/diapers.
- In the end, a profiling of key companies operating in this sector is also offered to readers. The section highlights market share analysis, competitive strategies and innovations. Based on the perspectives provided in the report, investors, readers, and stakeholders can make accurate analysis while making important investment decisions.
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