Published on : Mar 09, 2018
Albany, New York, March 9, 2018: A detailed analysis on the national newspaper scenario in United Kingdom in February 2018 has been presented in a research report, which has been included in the extensive research library of Market Research Hub (MRH). The research report titled “National Newspapers- UK- February 2018” uncovers various factors that pose challenges to the newspaper scenario in UK. According to the research report, changes in Facebook news feed has presented threats as well as opportunities for various newspaper publishers in the United Kingdom. The research highlights the need for diversification across platforms instead of relying on only a single traffic source. Also it stresses on the fact that fake or forged news and divisive politics can boost the dominance of good quality newspapers in the region.
The research report begins with the overview of the overall national newspaper scenario in United Kingdom. It covers the basic know-how about various newspapers in brief. The following chapters covers the executive summary that talks about the market. It gives key highlights regarding the market, for instance, according to this study, about 8% print declines were observed in 2017. The research report covers qualitative and quantitative insights on annual print circulation in United Kingdom for a period of 10 years, from 2012 till 2022. The research report covers market size as well as forecasts during the said period. Various trends, drivers as well as challenges faced by publishers is covered in the study. Moreover, growth opportunities for newspaper publishers are mentioned. This analysis can give a thorough understanding regarding the UK newspaper market in the current as well as few years down the line. It also includes government initiatives to deal with fake news, which is again a potential opportunity for newspaper publishers. The pricing analysis of various newspapers in United Kingdom is also mentioned in the study.
Key Player Analysis and Consumer Analysis
The research study also covers analysis on various key players involved in the UK newspaper market. To name a few, players such as The Telegraph, The Times, Sunday Times, The Independent, The Sun and Trinity Mirror are included in this research report. As per this study, Sunday Times circulation fell by 11%, whereas The Sun and The Independent, both are expected to witness significant growth in the coming years. Moreover, Trinity Mirror has been making efforts to take over the Daily Express. These key players have been analyzed acutely with a view to offer valuable intelligence on the current and future scenario with respect to sales of products of these players. The Telegraph focuses more on online registered users. The research report also includes consumer analysis. In UK, one in four customers have registered with online publications. Also, about six individuals out of 10 read daily print newspapers, whereas more than half of the population prefers to read news on their smartphones. The consumer analysis in this report also mentions that customers are looking forward to feel-good type news and stories.
This research report can give a complete understanding about the market scenario for national newspapers in United Kingdom along with vital insights. It offers actionable intelligence with an unbiased view taking into consideration all the angles that the market entails. The changing market scenario owing to different factors is covered. The analysis on the market dynamics provides enough ammunition to the reader to gain strategic understanding in the region during the said period.
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