Ireland Online & Mobile Banking Market Exhibits Sustained Growth Due to Wide Digital Services Adoption among Consumers


Published on : Aug 18, 2017

Albany, New York, August 18, 2017: Today's technology has paved the way for more and more possibilities that offers excellent digital services for financial tasks. These days, in order for a bank to be truly competitive in the global market, they also need to have an online banking portal, as well as a mobile banking application. Both Internet Banking & Mobile Banking has made banking so much simpler. Recently, with a prime focus on Ireland banking and payment market, a study titled “Online & Mobile Banking - Ireland - August 2017” has been broadcasted to the wide repository of Market Research Hub (MRH). The research highlights key drivers and opportunities in the growing trend of online and mobile banking in Ireland, as well as consumer attitudes. Additionally, crucial information related to leading brands, innovations and market status are outlined.

At present, the internet is now the primary channel for managing accounts and Day-to-day banking activities being conducted via digital channels. Mobile banking is a trend that is growing popular by the day with many people adopting this method as their method of choice for accessing their accounts, transferring their money as well as making payments. With consumers living their lives increasingly online, it is only natural that this is extended to how they manage accounts and interact with their financial services providers.

It has been analyzed that Ireland has one of the highest rates of adoption and usage of digital banking services in Western Europe, however while Irish consumers are willing to drop providers that can’t deliver the digital services they want, banks who can offer advice in person or over the phone are still in high demand. One of the major challenges for most people is safety and security a major issue.

As per consumer’s perspective, the research found that more than two in five (41%) Irish consumers use online banking. The vast majority of Irish households have an internet connection at home. The number of consumers using online banking continues to increase significantly in the coming years also. In fact, 56% of people prefer, when given the opportunity, to do a task digitally. Due to this increasing use of online banking among consumers, use of cash is remaining steady, while cheque usage is declining. Cheque usage is also continuing to decline in NI and RoI, due to widespread adoption of online banking. The report also analyzes that the value and volume of cheque payments are showing steady decline in NI and RoI.

The research further highlights latest innovations by banking service providers, such as Challenger bank Monzo starts to offer current accounts, TSB becomes the first bank to introduce iris-scanning technology for mobile app access, Clarity Money aims to bring transparency to consumer finances and CashDash ATMs allow people to retrieve cash using their smartphone, bypassing debit cards. At present, leading players active in this Ireland market are Allied Irish Bank, Halifax, Danske Bank, KBC Ireland (RoI Only), Permanent TSB (ROI), Nationwide, Ulster Bank, Santander (NI Only), Bank of Ireland and HSBC.

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