Online Retailing in BRIC (Brazil, Russia, India & China) Industry Growth to remain Sustained by 2020


Published on : Dec 07, 2016

Albany, New York, December 7, 2016: Market Research Hub (MRH) has recently added a new research study onOnline Retail BRIC (Brazil, Russia, India and China) Industry Guide 2016”. It is a comprehensive study outlaying the current market scenario, future prospective and detailed industry insights of utilities market in BRIC nations. The report provides precise information regarding the market size (value 2011-15 and forecast to 2020). It also contains descriptions of the leading players with key financial metrics and analysis of competitive pressures inside the market.

In the first section, the report briefly presents the industry outlook of online retailing in BRIC countries. According to the key findings, Brazil, Russian Federation, India and China (BRIC) are the emerging and fast growing countries within the online retail industry and had a total market value of $185,722.9 million in 2015. At present, e-commerce plays a very important role in the field of online retailing. People prefer shopping online to buy various products. Due to this factor, the marketers have also moved towards the online retail of consumer goods. In Brazil, more than half of the market for the continent with total sales reached 37 billion USD in 2015. This makes Brazil amongst the largest e-commerce markets in the world. Unlike in Brazil, online retail in India is dominated by fashion, with online store Myntra.com boasting 30 per cent of the market share in online fashion.

The report further studies that, while the offline retail market is expected to suffer in the short and mid-term, China’s online retail sector will grow rapidly in the next few years with online shoppers to exceed 40 % of the total population in 2018 and online retail sales to double from the current level. In the duration of 2011 to 2015, China was the fastest growing country in terms of online retail marketing with a CAGR of 65.9%. Second-ranked Brazil generated 16.58 billion U.S. dollars in online retail sales.

Currently, China is the leading country among the BRIC nations with market revenues of $161,140.0 million in the year 2015. This was followed by Brazil, Russia and India with a value of $11,365.7, $7,837.2, and $5,380.0 million, respectively. Also, due to the continuous growing e-commerce customers, China is further expected to lead the online retail industry in the BRIC nations with a value of $499,245.0 million in 2020. It has also been analyzed that internet penetration in Russia surged to about 70 million people in 2012, which means it now boasts more internet users than any other European country.

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In the end, the report uses five forces analysis to determine the competitive intensity and attractiveness of the BRIC online retail market.

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