Published on : Apr 03, 2018
Albany, New York, April 3, 2018: According to a recent report, titled “Oral Hygiene-China-March 2018”, added to the vast repository of Market Research Hub (MRH), the market for oral hygiene in China is set to record a robust expansion, partly driven by the product innovation and development of attractive packaging solutions. In addition, the consumption upgradation coupled with better personal grooming practices among consumers and growing demand for certain oral care effects is favoring well to prevalence of oral hygiene in China.
China Oral Health Policy: Emphasis on Prevention & Promotion of Oral Health Growing
The National Health and Family Planning Commission undertook its 4th national oral health epidemiological investigation in 2017, which surveyed nearly 172,000 people in 31 Chinese provincial regions. The results have depicted improved oral hygiene practices among people, with a significant portion of the surveyed people brushing their teeth twice per day. China’s national oral health policy is now emphasizing more on oral health promotion, particularly for children through education as well as for young adults, in a bid to promote daily oral care habits and annual oral health checkup. The oral health management in the country is focusing on prevention of cost-effective primary & secondary methods to attain long-term goal of oral hygiene.
The report states that several middle-class consumers in China commenced seeking in-depth oral care effects with the aid of various oral care appliances and procedures. Changing requirements of consumers in day-to-day oral care has, to some extent, provided an impetus to development & advancements in the categories of tooth whiteners and dental floss, abreast dental rinses/mouthwashes. Prevalence of oral hygiene in China will continue to witness stability, primarily driven by its relatively robust environment via decades-long development, and constantly steady demand for various functional products among Chinese consumers. This along with growing pursuit of the personalized oral care effects will continue to augment the oral hygiene market in China in the upcoming years.
Companies Offering Cost-Effective & Innovative Products
The report predicts much room for improvement in China’s oral hygiene, despite rapid development of oral health awareness in the country. A recently carried out oral health epidemiological survey stated nearly 98% of the Chinese population to be suffering from a wide range of dental disorders, with the main cause being dental caries. Companies in China are focusing on the provision of cost-effective and innovative products, in a bid to promote oral hygiene while boosting their sales and revenue generation.
Procter & Gamble, for example, has introduced an affordable professional morning & evening care toothpaste in the previous year, and commenced its sales through the company’s electricity supplier platform. In addition, several other enterprises such as Perfect, The Lion, Liangmianzhen, and Yunnan Baiyao, have introduced the “pien tze huang” toothpaste, which has emerged to be a popular product in fighting various oral health problems effectively with noticeable results.
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