Oryzenin Market Projected to Witness Steady Growth on Account of Rising Applications in Sports and Nutrition Products

Published on : Dec 21, 2017

Albany, New York, December 21, 2017: A new research study offering market forecast on oryzenin for the forecast period 2017-2022 has been added to the comprehensive repository of Market Research Hub (MRH). The report titled “Oryzenin Market: Global Industry Analysis (2012-2016) and Opportunity Assessment (2017-2022)” offers detailed qualitative and quantitative analysis on the likely future direction of the market. The report projects the market to grow at a CAGR of over 7% through 2022.

Oryzenin is gaining steady adoption in the food and beverage industry, owing to its appeal to lactose-intolerant consumers. Oryzenin has low or little interaction with allergies and does not pose a health risk for people with allergic disorders. Consumers looking for gluten-free and lactose-free diet are ramping up the demand for oryzenin globally. On the back of these factors, the global oryzenin market is likely to reach a valuation of nearly US$ 12 Mn by the end of the forecast period. The market is also likely to be driven by growing incidences of gastrointestinal diseases and IBS. The functional properties of rice protein make it an important constituent of the diet, and people with disorders pertaining due to celiac diseases are opting for oryzenin, which is boosting the demand globally.

Demand for liquid oryzenin is higher as compared to the dry form, and it is highly likely that the status quo will continue during the assessment period. Dry oryzenin is likely to grow at a CAGR of 8.8% throughout the forecast period. By application, bakery and confectionary continues to be grow at a brisk pace, however, it is the sports and nutrition segment where bulk of opportunities lie.

North America, led by the U.S., is the leading market for oryzenin globally. Demand for oryzenin in the U.S. is on account of high awareness, wide range of product availability, and notable marketing activities by manufacturers. Use of oryzenin as a key ingredient in the sports and nutrition products is also pushing the demand for oryzenin in the U.S. Canada accounts for a miniscule revenue share in the North American market, and it is demand in the U.S., which is likely to fuel the growth of the market during the assessment period.

Leading companies in the oryzenin market are focusing on increasing their market presence and consolidation through launch of new flavors and collaboration with food and beverage players. Some of the players in the oryzenin market include Kerry Group PLC, Ribus, Inc., Axiom Foods, Inc., Shenzhen Beike Biotechnology Co. Ltd., Golden Grain Group Limited, Aidp Inc., Bioway (Xi’An) Organic Ingredients Co., Ltd., BENEO GmbH, Rice bran Technologies, Inc., and The Green Labs LLC.

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