Rising Trend of Chinese Consumers towards Outbound Travelling Leads to Steady growth, Study by Mintel


Published on : Jan 30, 2017

Albany, New York, January 30, 2017: Market Research Hub has recently added the latest study by Mintel, titled “Outbound Travel - China- December 2016” to its vast database. According to the study, in terms of outbound traveling, China has become the top tourist source nation among many countries such as Thailand, South Korea, Japan, Russia, Maldives and the United States. Also, some of the major factors including higher disposable income of China’s fast-emerging middle class, the growing public knowledge of Western cultures and the growing number of direct flights to foreign cities have all contributed to the affluent of the country’s independent outbound travel.

Today, Chinese people are very much interested in spending more time and money entertaining themselves. As per the research findings, Chinese outbound travelers are becoming more demanding day by day, and for them, most popular outbound travel themes are romantic getaways and family trips. Based on the surveys conducted by travel agencies all around China, it is expected that the outbound tourism will see a significant rise as a result of more expedient visa policies, summer holiday travel peak and operation of more international flights.

Further, the report also observes that Asia’s tourism has experienced tremendous growth in the past years, which was led by the rise in the number of outbound tourists from mainland China. Last year, around 31 million Chinese traveled out of the country. Mainly, they visited other Asian destinations like Thailand, Hong Kong, Macao, Singapore, Malaysia & South Korea, but approx. 2 million Chinese also traveled to Europe and that figure is set to rise year on year. According to the market segment analysis, NonHong Kong, Macau and Taiwan takes the future lead in terms of traveler’s visits. The growth rate of these segments is mainly influenced by Hong Kong’s performance, on the other hand, Taiwan market is currently facing a big setback and Macau’s market experiences signs of picking up in the future. By 2020, Europe can expect 13 million Chinese visitors annually. In the first half of 2016, the female was the main force in outbound traveling. They accounted for around 58%, up to 34.394 million.

Chinese consumers get the travel encouragement from a variety of sources such as films and books. Additionally, social media have also a huge impact on the decision-making process of Chinese for their traveling destination, because the majority of the population is present on social media.

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Moreover, the report also profiles some of the leading players of travel service providers along with their competitive strategies. Leading players are:

  • Ctrip
  • Baicheng
  • Alitrip
  • Caissa Touristic
  • Tuniu
  • UTour Group

These leading players are increasing investment in the outbound travel market by the rising trends of consumer behavior towards themed travel.

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