Published on : May 04, 2018
Albany, New York, May 4, 2018: Package holidays used to represent one of the most popular ways in which many of people made their annual travel arrangements. Convenience and the removal of travel stress are key selling-points for package brands. Recently, a fresh study has been broadcasted to the broad repository of Market Research Hub (MRH), which examines the habits and attitudes of British adults towards package and independent holidays. The study is titled as “Package Vs Independent Holidays - UK - April 2018” which offers comprehensive insights on the major components and factors influencing the behaviors of the U.K. citizens, whereas the market definition allows the readers to understand the market better.
In the initial section, the report begins with an executive summary of the market sharing key details with market-related data such as issues and insights, market size and forecast value and volume until the end of 2022. The market size and forecasts refer precisely to the overseas holiday market. This extensive consumer research also includes data on the domestic holiday market but the main focus of the study is holidays abroad. For the accurate results, the research considers volume and value of the overseas package and independent holidays during the forecast period of 2012-22. Based on the perspectives provided in the report, investors, readers, and stakeholders can make accurate analysis while making important investment decisions.
Key Findings from the Report
According to the research findings, in U.K. those who book ‘pure packages’ are the most likely travelers to record high customer satisfaction levels. In the market overview, the report defines independent and package holidays. A package holiday is measured to be a holiday in which a return fare and accommodation are purchased from one provider for a single price.
In the consumer sections of this report, two types of package holiday, pure package and dynamic package are discussed. Pure package, is the package in which travel and accommodation booked together at the same time with only one total price shown. On the other hand, dynamic package is that in which travel and accommodation booked together but separate prices are shown for each, or from the same retailer and within 24 hours. As mentioned in the study, independent holidays have seen larger rise than packages in past 5 years, while package demand is stable. Cruise, escorted tours and luxury travel are key growth areas for the package market, and also convenience is a core strength of package holidays. The research also finds that Spain is a top choice for Brits while Egypt back on the map. In the coming years, Turkey, Croatia and Bulgaria expected to see strong package growth.
On the basis of market insights, the report has assessed following details from the U.K. market-
- City break revival boosts independent travel
- Customers looking for value outside Eurozone
- Long-haul luxury has become more affordable
- Fares should stay low
Moving further, the research also offers a detailed competitive landscape highlighting the launch activity and innovation, market share analysis of some of the leading players in the region. It has been stated that TUI/Cook target the Airbnb generation and Jet2holidays now second largest package brand behind TUI.
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