Predictive Modeling: a Growing Big Data and Analytics Application in Pharmaceuticals


Published on : Jan 22, 2019

Albany, New York, January 22, 2019: As the burden of chronic and fatal maladies remains a persistent challenge in pharmaceutical industry, adoption of big data and analytics has been at the forefront of recent developments changing the pharmaceuticals landscape.

R&D in novel therapeutics, backed by voluminous medical data generated across the globe further leverage adoption of big data and analytics in pharmaceutical industry. A recent business intelligence report titled, 'Pharmaceuticals: Drifting towards Big Data & Analytics - Drivers, challenges and technology developments' included in the online repository of Market Research Hub (MRH) probes ongoing market developments and evaluates their impact on holistic growth route of big data and analytics in pharmaceuticals.

Coordination with Insurance Industries Further Drives Adoption of Big Data in Pharmaceuticals

In the face of stiffening competition in pharmaceutical and healthcare gamut, adoption of big data and analytics remains crucial to remain industry specific. Besides use in drug development endeavors, pharmaceutical stalwarts are increasingly banking upon big data to leverage distinct promotional strategies based on firsthand information obtained from diverse media.

Novartis Launches Novel Big Data Analytics Platform, NerveLive to Enhance Drug Innovations

To further enhance its leading stance pharmaceutical behemoth Novartis, in its bid to diversify its offerings has recently adopted big data and analytics tool. The company has created a novel digital platform, NerveLive that is aimed at accessing enormous data pool to enhance its R&D capabilities for novel therapeutic development.

Furthermore, integration of pharmaceutical vertical with insurance companies also directs adoption of big data analytics for seamless, operations pertaining patient cure.

Big Data and Analytics in Pharmaceuticals: Report Scope

Intricate market details incorporated in the report allow its readers to infer core market developments. The report provides ample information on adoption of big data and analytics in pharmaceuticals. Market assessment in terms of current and historical perspectives aid in delivering decisive market forecast figures. The report also lends information pertaining core strategies adopted by leading pharma giants. Based on such insightful details, readers can fabricate profit oriented marketing strategies to ensure precedence in big data and analytics adoption in pharmaceuticals.

Competition Deep-Dive: Big Data and Analytics in Pharmaceuticals

The report in its trailing sections offers readers with complete profiles of early adopters of big data and analytics in pharmaceuticals. A SWOT analysis of each of the mentioned profiles aid readers to comprehend their company overview, product portfolio, market contribution, as well as recent developments.

Aspiring pharmaceutical players as well as established ones can carry out detailed analysis of winning marketing strategies to infer core deductions based on which pharmaceutical players can deliver lucrative investment deals and business models to adopt big data and analytics.

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