PHO and Non-PHO Based Oils and Fats Market Finds Ample Growth with Growing Preferences for Low Fat Food


Published on : Sep 28, 2018

Albany, New York, September 28, 2018: Growing tendencies of health enthusiasts favoring healthy food consumption has encouraged adoption of PHO and non-PHO based oils and fats as apt alternatives to saturated fats, thus maneuvering growth in PHO and non-PHO based oils and fats market. A new business insider report titled, ‘Global Market Study on PHO and Non-PHO based Oils and Fats’ added to the catalogue of Market Research Hub (MRH) offers details on market developments and their reciprocal impact on growth of PHO and non PHO based oils and fats market.

Manufacturers Anchor Novel Technological Support Such as Interesterification to Eliminate Trans-Fatty Acids

To harbor lead in PHO and non-PHO based oils and fats market, leading market players are investing in value added offerings to enhance food value and entice larger consumption. Additionally, market players are also deploying resources in cross border trade to address growing requirements across the globe. To resonate with evolving consumer demands for healthy alternatives, manufacturers are positioning their PHO and non-PHO oils and fats portfolio as saturated free products, considering the ill effects of saturated fats on overall wellbeing.

Leading manufacturers to remain industry specific in PHO and non-PHO based oils and fats market are anchoring new technological aid to enhance quality. Coinciding with consumer demands for low fat alternatives, manufacturers have significantly introduced novel ingredients such as palm oil to reduce the content of saturated fats in their offerings. Parallely, adoption of new technology such as interesterfication that restrains occurrence of trans-fatty acids is a viable growth strategy embraced by several leading companies in PHO and non-PHO based oils and fats market. 

Pal Oil Emerges as the Fastest Growing Segment in PHO and Non-PHO Based Oils and Fats

The report encompasses elaborate details on various segments exhibited in PHO and non-PHO based oils and fats market. Based on thorough research findings, the market is segregated into type and application. Based on type, PHO and non-PHO based oils and fats market is diversified as partially hydrogenated oils and non-hydrogenated oils. Hydrogenated oils segment is further sub segmented into palm oil, soy oil, groundnut oil, coconut oil, rapeseed oil, sunflower oil, and cottonseed oil. Non-partially hydrogenated oils are further diversified as palm oil, groundnut oil coconut oil, coconut oil, rapeseed oil, sunflower oil, cottonseed oil, and olive oil. On the basis of application the market is compartmented as food and beverage, personal care and cosmetics, commercial and household.  

In addition, the report also entails comprehensive details on geographical expanse of PHO and non-PHO based oils market, based on which the market is split as Europe, Americas, South East Asia, Africa, Western Pacific, and Eastern Mediterranean. 
Competitive Landscape: PHO and non-PHO based Oils and Fats Market

Based on thorough research elements encompassed in the report readers can gauge the efficacy of marketing tools and tactics in fostering comprehensive market growth as well as in incurring favorable end-user response in terms of their buying choices. Some of the leading companies profiled in the report include, Adams Group, Cargill, Wilmar International Limited, Musim Mas Holdings, Oleo-Fats Inc., and Fuji Oil Holdings Inc. amongst numerous others.

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