In-depth Study on U.K. Pizza and Italian Restaurants with Estimated Market Growth till 2022


Published on : Jan 04, 2018

Albany, New York, January 4, 2018: A new study, focusing on the pizza and Italian restaurants has been freshly broadcasted to the wide repository of Market Research Hub (MRH). This study majorly focuses on U.K. market, therefore titled as “Pizza and Italian Restaurants - UK - November 2017”. It offers a clear overview of the pizza and restaurants market along with a stern focus on the issues and perceptions prevailing in the sector. In addition to providing information on a varied range of parameters including the shift in customer behavior and several aspects driving the market’s growth, this report also includes a detailed insight of the prominent vendors, their latest services, market size, and the competitive scenario.

Eating out of home has become more established nowadays. Busy lifestyle and much more pressure on their work have reduced the time in eating. But these days, more and more restaurants offer take-out options to cash in on the growing market for fine dining at home. Due to this eating out market faces challenges, but still, there are opportunities for growth. In U.K., Pizza and Italian restaurants are in slow growth. The study forecasts market size and analyses value sales for the period 2012 to 2022. It has been analyzed that familiarity with pizza drives demand and pizza takeaways look in U.K. set to prop up the total market. When looking for dine-in restaurant segment, the study feels that dine-in restaurants are taking stock. The report also examining the behaviors of U.K. consumer towards pizza or Italian venues.

A section covering market drivers are then outlined in the study. Study finds that consumers are holding up the eating out market. Consumers’ appetite for fast food growing day by day. Also, Takeaway/home delivery becomes pervasive. In U.K., younger millennials and parents are the core consumers. Parents are big spenders in casual dining restaurants and growth of the workforce is also influencing the market for pizza and Italian restaurants. As a group, parents are not as brand-loyal, prompting brands to work harder to focus on features that are important to them, whereas younger Millennials are more inclined to participate in marketing activities, prompting brands to create lasting relationships with them. Among key players, Domino’s is the top ad spender. On the other hand, Papa john’s builds trust and Pizza Hut focuses on Millennials.

Competitive Landscape

In the concluding section of the report, the research study talks about the prime companies and brands from the U.K. pizza and Italian restaurants market. Major players in the market are Papa John’s, Firezza, Pizza Hut Delivery, Domino’s. Casual dining restaurant includes Jamie’s Italian, Frankie & Benny’s, Bella Italia, The Azzurri Group, Carluccio’s, PizzaExpress, Prezzo.

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