Evolving Trends in Technology Boosting U.S. Pizza Restaurants Delivery Services: Study Explores Market Insights and Trends in 2017


Published on : Nov 22, 2017

Albany, New York, November 22, 2017: Pizza is a very common type of meal made from flat oven baked bread and tomatoes that families enjoy. Restaurants, where one can get pizzas, are commonplace for families and individuals. In the present time, 89% of consumers in United States order pizza from restaurants. Recently, a new study titled “Pizza Restaurants - US - November 2017” has been broadcasted to the mega-repository of Market Research (MRH), which discusses the competition among leading brands, along with latest innovations aimed at attracting the U.S. consumers.

The research study starts with the executive summary which includes a variety of factors and insights on the current market scenario. This section of the report further encloses the different opportunities and issue present in the U.S. market which should be learned by the readers. The purpose of this report is to investigate consumers’ attitudes, behaviors, and perceptions surrounding pizza restaurants. This report has used the following restaurant data to analyses the market overview, including QSRs (quick service restaurants), LSRs (limited service restaurants), FSRs (full-service restaurants), fast casual restaurants, Convenience stores and menu insights.

Growth Prospects in U.S. Pizza Restaurants Market

It is well-known that pizza is one of the most popular food dishes in the world. As per consumer’s perspective, customers are opting for pizzas that have new ingredients and bold flavors. Crust, toppings, and speed are most important to consumers. Apart from that, the demand for innovative and exotic flavored pizza is quite prominent among the millennials According to the key findings, FSR (full-service restaurant) pizza operators drive much of the menu innovation in the pizza market as many restaurants now serve pizzas topped with unique ingredients. In the present time, the pizza market continues to grow despite competition from frozen pizza and third-party restaurant delivery companies such as GrubHub. On the other hand, Top pizza chains are still growing.

The study finds that a third of consumers visit just one pizza restaurant type which is a major issue in the pizza market. Some of the major factors presented in the study include; nearly a third of HHs purchase gluten-free foods, wing prices soar, sports events are a win for pizza restaurants. Pizza restaurants have progressed as trends in tech have also evolved with many of the increasing pizza chains having a strong emphasis on easy spontaneous ordering, finds study.

As the report proceeds, details about the market perspective is also enclosed. Under this factor, research finds that retail pizza market slows yet still poses a major threat, any cuisine is available is delivered via third party restaurant delivery and Pizzas highlight restaurant quality signs.

Competitive Landscape

In the concluding section of the report, the research study talks about the prime companies and brands from the U.S. pizza restaurants market. Analysts find that Dominos will soon be the largest pizza player and Pizza Hut may lose its top-spot. Dominos, Blaze, and c-stores experience growth in the coming years. In terms of retails, Convenience stores become major pizza players.

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