Potato and Tortilla Chips U.S.: Spicy Flavours to Attract Millennial Consumers

Published on : Mar 08, 2018

Albany, New York, March 8, 2018: Snacking is expected to witness increased consumer preference in the coming years. Facts regarding the growing shift towards snacking is revealed in a new research report added to the repository of Market Research Hub (MRH) titled ‘Potato and Tortilla Chips U.S. February, 2018’. The report covers a brief analysis that shows consumption trends of potato and tortilla chips in the U.S. The report states that owing to the growing preference of youth for chips, the U.S market is witnessing a surge in product innovation by companies actively involved in the snacks market.

Companies operating in the market are striving to innovate and offer a variety of flavors to gain more traction in the market and stand out of the crowd that consists of several players. Companies are now placing more emphasis on new additions to existing potato and tortilla chips products. This comprehensive research report analyzes the trends prevailing in the market currently and also highlights the different flavors preferred by the people of the U.S. There are various factors that help in analyzing the market scenario, which include occasions where chips are consumed more, purchase rate of chips in the region, key players that are providing the top products in market, and the different types of chips and their demand. Also, the overall consumer behavior towards chips products is analyzed in depth in this study.

Report Components

The report is structured to provide an easy understanding to the readers. It begins with the market definition and an executive summary of the market which helps readers obtain clear insights on the current and future scenario of the market. There is an individual analysis of both potato and tortilla chips presented in the report. This also includes various types of chips and flavors available to buyers on retail shelves. To understand the preference of the various products and the most lucrative segments of this market, sales of different products is recorded to arrive at comprehensive revenue estimations. Useful market data is also collected from various trusted sources including inputs obtained from interviews with industry experts who provide crucial details of the market trends and opportunities.

Key Outcomes of the Report

  • Salty snacks will continue dominating the U.S market
  • PepsiCo is the leading company expected to hold the highest market share
  • The old-line regional chips market continues to decline
  • Sales of baked chips is expected to decline in the coming years
  • Companies prefer clean labels to attract more number of customers
  • Spicy flavors and restaurant style chips are a big hit with people
  • Younger people are more attracted to new and unusual flavors

Competitive Landscape

The report covers a major section on leading players holding the top spots in the market. It includes brief profiles of all the major players in the industry and their current as well as future strategies. This is intended to help companies understand the market scenario as to who their competitors are and what strategies can help them compete efficiently. There is also a comparison between companies based on their products to help readers understand which player is leading the market and which company is lagging behind.

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