Protein Hydrolysates Market Motivated by New Developments in Animal Nutrition


Published on : Aug 24, 2018

Albany, New York, August 24, 2018: To curb limitations associated with protein imbalance and protein deficiency, consumption of protein hydrolysates has gained momentum. Further, inclusion of protein hydrolysates as a dominant ingredient in sports nutrition as well as animal nutrition maneuvers growth in protein hydrolysates market. Market Research Hub (MRH) in its recent report offering titled, 'Protein Hydrolysate Ingredients Market: Global Industry Analysis 2013 - 2017 and Opportunity Assessment 2018 - 2028' sheds light on the current growth status of protein hydrolysates market, driven by various research and development endeavors.

Celebrity Endorsements: Dominant Marketing Trend in Protein Hydrolysates Market

Overt demands for natural ingredients in food processing industry such as processed meat, have encouraged core market players to lay primary emphasis on increased production, mimicking end-user industry demands. Additionally, core market participants are also keen on enhancing the functionality of their offerings such that they comply with industry demands thereby increasing the health quotient of protein hydrolysates to offer improved infant milk formula.

To elevate its position in protein hydrolysates market, prominent player FrieslandCampina has recently showcased its latest innovation in potein hydrolysates under the brand, Nutri Whey Hydro. The product is envisioned to consolidate its dairy based protein portfolio targeted for health and sports enthusiasts. Further, in a ground breaking development, Arla Foods Ingredients has recently added a new brand ambassador, Maja Alm a reputed sports personality. Arla Foods has diverted significant investment towards marketing strategies pertaining to successful commercialization of its whey protein hydrolysate, Lacprodan.

Infant Milk Formula to Lead the Growth Trajectory in Protein Hydrolysates Market

Thorough research findings incorporated in the report offer a descriptive summary of market segments exhibited in protein hydrolysates market, inclusive of ingredient type, form, and end-use. Based on type protein hydrolysates market is sectioned as milk protein hydrolysates, whey protein hydrolysates, casein hydrolysates, plant protein hydrolysates, and meat protein hydrolysates among others. In terms of form protein hydrolysates market is categorized as powder and liquid. In terms of end-use, protein hydrolysates market is classified as infant formula, clinical nutrition, sports nutrition, bakery and confectionery, and sauces and spreads. Comprehensive description of market segments enumerated in the report enable readers to draw veritable insights about the impact of market segments in fuelling growth in protein hydrolyates market, besides gaining pivotal inputs about the segment recognized as the maximum revenue generator in protein hydrolysates market.

Alongside, the report also entails crucial details on regional distribution of protein hydrolysates market, based on which the market is fragmented as East and Western Europe, North America, Latin America, Japan, Asia-Pacific excluding Japan, Japan, and Middle East and Africa. Detailed overview of market segments enable readers to identify marketing strategies incorporated by leading market players across regions, besides evaluating the impact of the same in simulating positive response in protein hydrolysates market.

Competition Spectrum: Protein Hydrolysates Market

Further in the course of the report readers are presented with intricate details about the efficacies of marketing tactics implemented by core market players in luring desirable consumer preferences and eventual buying behavior. New and existing market players can engage in in-depth analysis of these strategies to attain enhanced perspectives based on which market players can demonstrate accurate business models that encourage growth and ensure durability in protein hydrolysates market. Key players identified include, Arla Food Ingredients, Davisco Foods International, Inc., Carbery, Fonterra Co-operative Group Limited, FrieslandCampina N.V., and Kerry Group Plc amongst others.    

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