Purchasing Food & Drinks for Children in China: In-depth Assessment with a Special Focus on Parents’ Concerns & Purchasing Behavior


Published on : Apr 02, 2018

Albany, New York, April 2, 2018:Purchasing Food and Drinks for Children-China-March 2018” is a brand new report that has been recently added to the repository of Market Research Hub (MRH). The report is an extensive analysis of the Chinese industry for food and drinks for children and offers insightful information about various aspects related to the industry that sells food and drinks for children in China. The report also throws light on the preferences of children and parents, attitude and behavior towards buying, nutritional value and safety, pricing, demand and supply, current and prospective performances of the market, and upcoming opportunities in the area so as to help market participants and investors in decision making.

Parents across the globe are incline more in feeding their children with balanced diet but at the same time, a majority of them also think that occasionally treating kids with their favorite rather unhealthy food is sometimes a good practice than forcing a particular diet on them, in order to raise satisfied, happy children. However, nutritional content of food and safety will continue to remain the top priority of parents. The report examines all the facets of the market for purchasing food and drinks for children in China and offers detailed information on each of them, including the factors influencing market performance, recent innovations in industry, various sectors of the market, key players operating in the marketplace, and market value projections for next few years.

The industry is currently experiencing impressive growth owing to popular emergence of children-specific food and beverage products. Parents and kids are being provided with an extensive range of products to choose from, which in turn is expected to provide a big thrust to market growth in upcoming years. The report addresses this aspect of the market and elaborates on all the recent trends that are identified to be impactful in terms of the growth of market. The report then concentrates on analyzing the impact of advertising on children and how the exploding world of advertising and marketing has been influencing the children’s demand for food and drinks.

The report on purchasing food and drinks for children in China also discusses parents’ fear while selecting the right food and drinks for their kids, i.e. health benefits offered by products and safety. It further talks about the key factors impacting parents’ attitude towards products available in the market, their criteria for decision making, purchasing power, and purchasing behavior. The report classifies parents as well as children into various segments on the basis of lifestyles, attitudes, and preferences. An increasing number of products available in the marketplace and an equally growing number of marketing campaigns to promote each of them will collectively push the children’s and parents’ perception and fuel the growth of market in near future.

To know other aspects of the industry covered in the report and gain profitable insights through the full report, feel free to connect.

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