U.S. RTD Alcoholic Beverages Market Status & Future Forecast- December 2017


Published on : Jan 08, 2018

Albany, New York, January 8, 2018: The consumption of alcoholic beverages in North America has been quite significant. Considering the active figures for the past few years, the demand for RTD or Ready to Drink Alcoholic Beverages has been quite attractive, specifically in the United States. In order to make a smart analysis into the market for RTD alcoholic beverages, Market Research Hub (MRH) has framed a fresh research study titled “RTD ALCOHOLIC BEVERAGES - US - DECEMBER 2017”, added to its vast database. The report focuses on offering precise data about the RTD alcohol types as well as consumer categories from the past year.

The research report starts with the executive summary and market overview, so as to enlighten the readers about the prevailing market trends. Further, the issues are highlighted that include RTD alcoholic beverages being the pigeonholed for casual occasions. Moreover, the RTD category struggles with high sugar content as well as quality, which is mentioned as a major issue for the market in the U.S. As the report moves ahead, the various opportunities are targeted such as RTD alcoholic beverage drinkers have surged the consumption in the past year, flavor innovation act as a growth simulator and wine dominates in the RTD alcohol category.

The following section of the report talks about the market scenario for better understanding. It has been revealed that, volume sales of FMBs grow 12% from 2012-17. Also, prepared spirits-based cocktails are expected to climb out of slump. The report is a rich source of figures and statistics, as readers can access total US volume sales and forecast of flavored malt beverages, 2012-22. It has been found out that, the demand for wine coolers declines at a slower rate. Considering the market perspective, it is mentioned that, volume sales of FMBs outpace alcohol globally; with other RTD segments struggling. Furthermore, cider, cocktail drinkers and spirits appear as strong targets for RTDs.

The final section of the report offers deep insight about the key players from the U.S. RTD alcoholic beverages market. The sales of these players have been analyzed, and some of them are sternly assessed in this report. Some of these evaluates stats include, Jose Cuervo rules MULO sales of premixed cocktails/coolers, Seltzers gains strong dollar sales growth at MULO, Bud Light pays attention on women consumers etc. The latter part of this section discourses details about market struggles, consumption drivers and a lot more, with the help of well analyzed figures.  

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