Published on : Jul 16, 2018
Albany, New York, July 16, 2018: Rise in convenience foods and on-the go food options have gained traction. This has manifested significantly on the growth of savory snacks market. In its latest report addition titled, ‘Savory Snacks Global Industry Guide 2013-2022’ Market Research Hub (MRH) envisions to evaluate the importance of recent developments on the growth savory snacks market.
Healthy Snack Options Emerge as Top Trend in Savory Snack Market
Aligning with transforming end-user expectations for healthy food options, manufacturers are banking upon product differentiation to remain competitive in savory snacks market. Adoption of healthy substitutes of ingredients such as oil is a significant initiative to achieve stability in savory snacks market. Additionally, extensive research and development initiatives remain critical amongst savory snacks manufacturers.
In its bid to lead product differentiation, leading market player Calbee has recently launched a limited edition variant of potato chips inspired from the local okinawa soup. The product launch is in line with its 'Love Japan’ campaign designed to introduce potato chips induced with flavors from 47 prefectures of Japan. The new development is believed to set the competition high, besides improving Calbee’s position in the competition matrix of savory snacks market.
Further, world leader in savory snacks market, Pepsico has revamped its portfolio with the launch of new children-friendly snack items, pioneered by its snack division, Frito Lay. Under the brand, Imagine, Pepsico offers a wide array of nutritional snacks such as yoghurt crisps and cheese petites. With this line of innovation, Pepsico aims to raise its position in the competition landscape of savory snacks market.
Comprehensive research findings encapsulated in the report enable readers to understand various segments prevalent in savory snacks market. This section of the report outlines product category as the chief segment exhibited in savory snacks market. Based on category, savory snacks market is categorized as potato chips, popcorn, nuts and seeds, processed snacks and pretzels products, meat snacks, and ethnic/traditional snacks. Detailed overview of market segments highlighted in the report enable readers to understand the impact of segments in steering growth in savory snacks market, besides identifying the segment attributed to maximized revenue generation in savory snacks market.
Asia-Pacific Posed Strong Growth Opportunities in Savory Snacks Market
The report also offers a summary of market segmentation based on regional distribution. Based on regions, the savory snacks market is classified as Europe, North America, and Asia-Pacific. Based on these research postulates collated the report, readers can determine winning marketing strategies applied by core players in various regions of savory snacks market. The report also emphasizes on the impact of these strategies in triggering end-user response.
Competition Matrix: Savory Snacks Market
Significant research outputs incorporated in the report enable readers to understand the effectiveness of these winning strategies in fuelling favorable end-user response and their succeeding purchase journey. New and existing market players in savory snacks market can carry out detailed analysis of these strategies to obtain key insights. Based on these insights market players can employ profit oriented marketing schemes and investment decisions that incur stability and profits in savory snacks market.
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