US Shampoo Conditioner and Hairstyling Products Market: Gains in Shampoo Segment Continue to Drive Growth


Published on : Apr 25, 2018

Albany, New York, April 25, 2018: A new research study titled, “Shampoo, Conditioner And Hairstyling Products - US - APRIL 2018” has been added to the comprehensive repository of Market Research Hub (MRH). The research study offers in-depth analysis and insights on the US shampoo, conditioner, and hairstyling products market. A thorough quantitative and qualitative analysis on the market has been offered for the perusal of the readers.

Summarizing the key developments in the market, the research study opines that the US shampoo, conditioner, and hairstyling products market in the US is likely to witness slow, yet steady growth on account of significant gains in the shampoo segment. The research study tracks consumer behavior in detail and offers an imperative analysis on the key factors that are promoting the growth of the market. The report covers the key issues and challenges for consumers and manufacturers alike.

According to the report, less than 50% consumers in the US use shampoo daily. Overall, consumers in the US are ambiguous over the type and brand of shampoo they should use. The ambiguity is reflected in the purchase decisions that the consumers are making, with hairstyling product sales reflective of the key usage among consumers. However, there are significant opportunities in the market, as manufacturers can focus on building shampoo repertoires to elevate usage by end users.

According to the report, mimicking the trends in the global cosmetics market, consumers are showing a marked affinity for natural products. Sensing the opportunities in this segment, manufacturers are focusing on launching innovative products and services. In addition to the growth in the natural and organic shampoo segment, manufacturers are also focusing on launching customized hair products in the market. The growth in the customized hair products segment could reduce the current levels of confusion among consumers in this landscape.

According to the study, shampoo continues to be one of the most prominent segments in hair care, and the status quo is unlikely to change during the assessment period. While the growth in the shampoo segment is likely to continue, demand for hairspray is likely to decline in the near future.

Highlighting the demographic scenario in the market, the research study opines that demand for these products in the 25-44 age bracket among women is likely to create sustainable growth opportunities for manufacturers. The growth in the multicultural population is likely to provide an impetus to the growth, and it can lead to a shift in product offerings.

Overall, the research study is a holistic source of information and analysis on the shampoo, conditioner, and hairstyling products market that offer valuable insights and guidance on this landscape.

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